Director, Brand Campaigns & Creative Strategy

Lead breakthrough brand campaigns that build long-term brand equity, shape brand perception, and create enduring emotional connections with customers. Own campaign strategy behind hero moments, translating brand positioning and business priorities into creative briefs and culturally relevant narratives. Guide creative development through launch across touchpoints (social, paid media, PR, retail, digital, stores, and events), partner with agencies and internal teams, and use performance insights to improve and sustain brand heat.