Creative Strategist

Mastercard
Istanbul
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Stakeholder management","Presentation skills","Conceptual thinking","Problem-solving","Communication"]

Develop and execute brand, creative, and communication strategies for clients using data-informed insights. Partner with Creative Managers to hand over strategy and help brief the creative development team for execution. Support ideation sessions for projects of varying size and guide creative teams through completion. Conduct primary and secondary research to analyze markets, consumers, and category trends, then translate insights into full-funnel plans across channels. Manage multiple briefs and collaborate on timescales and estimations.

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FursaFursa
Mastercard
Mastercard
1 month ago

Creative Strategist

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Job Summary

Develop and execute brand, creative, and communication strategies for clients using data-informed insights. Partner with Creative Managers to hand over strategy and help brief the creative development team for execution. Support ideation sessions for projects of varying size and guide creative teams through completion. Conduct primary and secondary research to analyze markets, consumers, and category trends, then translate insights into full-funnel plans across channels. Manage multiple briefs and collaborate on timescales and estimations.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop and execute client brand, creative, and communication strategies aligned to brand objectives using data-informed insights.
  • •Ensure smooth handover and understanding of creative strategy to the Creative Manager and jointly brief the creative development team for execution.
  • •Support Creative Managers with ideation sessions for smaller client projects as needed.
  • •Participate in ideation sessions for larger, strategic projects and interface with the client through completion as required.
  • •Conduct primary and secondary research to gather market intelligence, analyze category and consumers, and keep abreast of marketing and in-market trends.

Key Requirements

  • •Minimum 5 years of strategic experience in leading advertising agencies, preferably global network agencies, in roles such as Strategist or Creative Strategist.
  • •Demonstrated success in high-impact, big-budget integrated marketing campaigns.
  • •Proven expertise developing brand strategies, campaign planning, and managing full-funnel customer journeys across ATL, BTL, digital, and direct marketing.
  • •Proven experience managing external and internal stakeholders.
  • •Bachelor’s degree required; Master’s in Marketing, Creative Communications, or an MBA highly preferred.
Experience:5+ yearsAdvertising
Education:Bachelor's in Marketing, Creative Communications, or MBA (preferred)
Skills:Stakeholder managementPresentation skillsConceptual thinkingProblem-solvingCommunication
Languages:English

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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