Technical Product Marketing Lead, AI Data Cloud

Snowflake
Menlo Park
Workplace: OnsiteFull timeUSD 190,000 - 249,900 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Python","SQL","APIs","GitHub","Developer workflows","Documentation"]

Lead go-to-market for Snowflake's developer-facing products, shaping messaging and content for data engineers, ML engineers, software developers, and technical architects. Collaborate with product, engineering, and field teams to drive adoption, craft reference architectures and code-level examples, and enable sales with developer-focused assets. Travel up to 25% as needed.

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Snowflake
Snowflake
4 months ago

Technical Product Marketing Lead, AI Data Cloud

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead go-to-market for Snowflake's developer-facing products, shaping messaging and content for data engineers, ML engineers, software developers, and technical architects. Collaborate with product, engineering, and field teams to drive adoption, craft reference architectures and code-level examples, and enable sales with developer-focused assets. Travel up to 25% as needed.
Location: Menlo Park
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the go-to-market strategy for Snowflake’s developer products, spanning awareness to adoption across multiple product areas.
  • •Develop technically credible messaging, positioning, and content including guides, blogs, demo scripts, reference architectures, and code-level examples.
  • •Own the developer persona by understanding workflows, pain points, and decision criteria of data engineers, ML engineers, software developers, and technical architects.
  • •Create sales and partner enablement materials to help field teams articulate developer value propositions and close technical evaluations.
  • •Drive product launch strategy and execution, including naming, segmentation, channel mix, and launch tiers, in partnership with product management and marketing.
Travel: Low travel

Pay and Benefits

Salary: USD 190,000 - 249,900 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kLife InsuranceDisability InsurancePaid HolidaysPaid LeaveParental Leave

Key Requirements

  • •7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure
  • •Hands-on technical fluency; you've written code (Python, SQL, or similar) and understand APIs and developer workflows
  • •Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption
  • •Experience developing technical content assets including reference architectures, demo narratives, and developer how-to content
  • •Strong cross-functional skills to partner with product management, engineering, sales, and developer relations to align GTM strategies and execute launches
Experience:7-10 yearsDataAICloud infrastructureDeveloperEngineering
Education:Bachelor's
Skills:PythonSQLAPIsGitHubDeveloper workflowsDocumentation
Tech Stack:PythonSQLAPIsGitHubStack Overflow

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn