Founding Marketing Lead

Outsmart
Los Angeles, San Francisco
Workplace: OnsiteFull timeUSD 175,000 - 235,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Curiosity","Analytical thinking","Strategy and execution","Resourcefulness","Comfort with ambiguity"]

Own repeatable growth for an early-stage higher-education startup. You’ll explore channels, form hypotheses, and run fast experiments to grow DAU and build reputation through PR, scalable attention strategies, and creator programs. Lead efforts to develop and execute a YouTube presence while bridging strategy and hands-on execution. You’ll bring 8+ years in consumer tech marketing and strong Gen Z instincts.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Outsmart
Outsmart
2 days ago

Founding Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own repeatable growth for an early-stage higher-education startup. You’ll explore channels, form hypotheses, and run fast experiments to grow DAU and build reputation through PR, scalable attention strategies, and creator programs. Lead efforts to develop and execute a YouTube presence while bridging strategy and hands-on execution. You’ll bring 8+ years in consumer tech marketing and strong Gen Z instincts.
Location: Los Angeles, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Identify growth opportunities across channels and run rapid, scrappy experiments to improve repeatability.
  • •Own PR and develop ways to earn free, scalable attention.
  • •Develop and run creator strategies, including building and scaling creator-driven growth.
  • •Build and grow the company’s YouTube presence.
  • •Help shape reputation and trust with students, parents, educators, and institutions.

Pay and Benefits

Salary: USD 175,000 - 235,000 annually
Perks:Health InsuranceDentalVisionParental LeavePaid LeaveRemote Work

Key Requirements

  • •8+ years of experience in marketing in consumer technology.
  • •Built and scaled organic or viral growth for a fast-growth consumer product.
  • •Curious and able to start without a playbook while figuring things out.
  • •Resourceful and hands-on, comfortable executing amidst ambiguity.
  • •Strong analytical instincts and impact-focused decision making.
Experience:8+ yearsConsumer technologyHigher educationSocial media
Skills:CuriosityAnalytical thinkingStrategy and executionResourcefulnessComfort with ambiguity

Company Brief

Outsmart
Outsmart provides a creative analytics and optimization platform that helps brands and performance marketers improve advertising creative performance using data-driven insights, testing, and automation to increase return on ad spend across digital channels.
Industry: SaaS
Website