Senior Marketing Specialist, UK & Nordics

Insider
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Leadership","Communication","Problem-solving"]

Senior marketing leader responsible for building and executing a regional B2B SaaS marketing strategy across the UK, Benelux, and Nordics, coordinating with global and local teams to drive demand, events, ABM programs, and content; owns local asset development, events, and measurement of lead quality and pipeline impact.

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FursaFursa
Insider
Insider
3 months ago

Senior Marketing Specialist, UK & Nordics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Senior marketing leader responsible for building and executing a regional B2B SaaS marketing strategy across the UK, Benelux, and Nordics, coordinating with global and local teams to drive demand, events, ABM programs, and content; owns local asset development, events, and measurement of lead quality and pipeline impact.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and own the marketing strategy and execution for the UK, Benelux & Nordics, collaborating with the global marketing team, local sales, and marketing specialists to increase awareness, engagement, and lead generation.
  • •Manage all local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR.
  • •Own the event marketing program calendars and manage speaker recruitment, logistics, and related projects.
  • •Create locally relevant assets (case studies, whitepapers, guides) to support sales and campaigns.
  • •Collaborate with Sales, Marketing Operations, Sales Enablement, and Sales Engineering to ensure alignment and measure programme performance and lead quality.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityLearning Budget

Key Requirements

  • •4+ years in B2B SaaS marketing with a proven track record in demand generation, field marketing, and event management.
  • •Strong leadership skills with experience in building and managing teams.
  • •Good knowledge of the digital space.
  • •Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
  • •Excellent written and oral communication skills with the ability to pitch compelling marketing materials; strong problem-solving skills.
Experience:4+ yearsSaaSB2BMarketing
Skills:LeadershipCommunicationProblem-solving
Languages:English
Tech Stack:HubSpotMarketoEloquaPardotSalesforce

Company Brief

Insider
Provides a growth management and personalization platform that helps brands unify customer data, run personalized experiences across channels, and optimize acquisition, conversion, and retention using AI-driven segmentation and orchestration.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Istanbul, Turkey
Founded: 2012
Website