Product & Integrated Marketing Lead

Fora
New York
Workplace: OnsiteFull timeUSD 170,000 - 220,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical skills","Project management","Organizational skills","Communication","Stakeholder management"]

Own the end-to-end go-to-market strategy for a portfolio of advisor-facing products, from research and positioning to pricing, packaging, integrated campaign execution, and post-launch analysis. Lead cross-functional partnership across Product, Strategy, Business Operations, Growth, Lifecycle Marketing, Content Design, Communications, Creative, and Consumer Insights to drive adoption, engagement, and brand narrative. Bring AI fluency and experimentation to establish marketing processes and improve effectiveness.

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FursaFursa
Fora
Fora
1 day ago

Product & Integrated Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own the end-to-end go-to-market strategy for a portfolio of advisor-facing products, from research and positioning to pricing, packaging, integrated campaign execution, and post-launch analysis. Lead cross-functional partnership across Product, Strategy, Business Operations, Growth, Lifecycle Marketing, Content Design, Communications, Creative, and Consumer Insights to drive adoption, engagement, and brand narrative. Bring AI fluency and experimentation to establish marketing processes and improve effectiveness.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and develop the marketing roadmap for a portfolio of products in partnership with Product and cross-functional stakeholders.
  • •Own end-to-end go-to-market strategy for new products and feature launches, including research, positioning, pricing/packaging, campaign planning and execution, and post-launch analysis.
  • •Partner with Product, Strategy, Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to coordinate initiatives and inform product development.
  • •Lead quantitative and qualitative customer research alongside Consumer Insights to understand needs, behaviors, and opportunities.
  • •Develop integrated campaigns that support product adoption and long-term growth, using data to evaluate performance and improve marketing effectiveness.

Pay and Benefits

Salary: USD 170,000 - 220,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVision401kGym MembershipLife InsuranceEquity

Key Requirements

  • •8+ years of experience in product marketing with ownership of end-to-end go-to-market strategies.
  • •Extensive experience planning and managing large-scale, multi-channel marketing campaigns.
  • •Deep experience partnering with consumer insights or research teams to apply customer research to positioning and strategy.
  • •AI fluency with demonstrated examples of integrating AI into workflows to improve speed and quality of execution.
  • •Strong analytical skills and proven success leading complex cross-functional initiatives across stakeholders.
Experience:8+ yearsB2BTravel industry
Skills:Analytical skillsProject managementOrganizational skillsCommunicationStakeholder management
Languages:English
Tech Stack:AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fora
Fora is a travel technology company offering corporate travel management solutions and tools to streamline business travel booking, expense control, and traveler support for organizations.
Industry: TravelTech
Website