3 weeks ago

Customer Advocacy Program Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own the global Customer Advocacy strategy, setting the vision, roadmap, governance, and scalability frameworks. Define funnel, asset, SharePoint, reference, and engagement platform strategies, including analytics, milestones, and success metrics. Partner with Sales leadership to measure business impact (TCV, pipeline influence, win rate) and drive adoption across Sales, Marketing, and Pursuit. Lead cross-division stakeholder alignment, quarterly strategy reviews, and agency/vendor relationships.

Location: Barcelona

Workplace: Onsite

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Director level

Key Responsibilities

•Own the global Customer Advocacy strategy, defining vision, roadmap, governance, and scalability frameworks.
•Set funnel and analytics strategy, including stages, criteria, conversion targets, progression milestones, and success metrics.
•Lead asset and content strategy by defining editorial themes, quality standards, brand guidelines, and taxonomy aligned to sales messaging.
•Define SharePoint, reference, and engagement platform strategies, including information architecture, tracking frameworks, gamification model, and vendor evaluation.
•Establish business impact measurement (TCV, pipeline influence, win rate) and drive adoption across Sales, Marketing, and Pursuit; manage advocacy governance and agency relationships.

Key Requirements

•Master's degree in Business or a related field.
•8+ years in customer advocacy, customer success, or a related field.
•Experience in a B2B enterprise environment.
•Proven track record building and scaling advocacy programs.
•Proficiency with CRM systems (Salesforce, MS Dynamics) and familiarity with AI tools; Power BI or similar reporting tools.

Experience:8+ years

Education:Master's in Business

Skills:Strategic thinkingProgramme leadershipStakeholder influenceCross-functional alignmentData-driven mindset

Certifications:Project Management Professional (PMP)

Tech Stack:SalesforceMS DynamicsHey MarvinSeismicPeople AIPower BISharePoint

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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