Senior Demand Strategy Lead, Experiences

Airbnb
United States
Workplace: RemoteFull timeUSD 204,000 - 249,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 12+ yearsSkills: ["Analytical skills","Written communication","Verbal communication","Cross-functional collaboration","Strategic thinking"]

Own the end-to-end demand strategy for Experiences across the guest lifecycle—from discovery and booking through post-experience engagement and repeat—using lifecycle, CRM, and owned-content levers. Lead lifecycle & CRM roadmap for email/push and transactional messaging, define success metrics and testing frameworks, and drive automation to maximize reach. Set strategy for the Experiences newsletter and owned content, align owned content with social/brand, and guide editorial-to-conversion measurement.

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FursaFursa
Airbnb
Airbnb
1 hour ago

Senior Demand Strategy Lead, Experiences

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the end-to-end demand strategy for Experiences across the guest lifecycle—from discovery and booking through post-experience engagement and repeat—using lifecycle, CRM, and owned-content levers. Lead lifecycle & CRM roadmap for email/push and transactional messaging, define success metrics and testing frameworks, and drive automation to maximize reach. Set strategy for the Experiences newsletter and owned content, align owned content with social/brand, and guide editorial-to-conversion measurement.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Own lifecycle & CRM strategy for Experiences, defining the end-to-end guest lifecycle from first touch through repeat booking.
  • •Set the roadmap for email and push programs (e.g., Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration).
  • •Identify high-impact audiences and messaging angles, and build a rigorous testing framework to validate strategy.
  • •Drive automation for high-performing sends to maximize reach while minimizing ongoing cost.
  • •Set strategy for Experiences newsletter and owned content, and build an editorial calendar with content-to-conversion measurement.
Travel: Low travel

Pay and Benefits

Salary: USD 204,000 - 249,000 annually
Equity and Bonus:Equity
Perks:Travel Allowance

Key Requirements

  • •12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context.
  • •Own a channel or lifecycle strategy end to end with accountability for business outcomes, not just execution.
  • •Set strategy that cross-functional partners, agencies, or a small team execute against in a matrixed environment.
  • •Strong analytical skills, including building measurement frameworks and interpreting A/B tests to drive decisions.
  • •Experience building and scaling email/push automation programs and shaping owned-content strategy with measurable demand impact.
Experience:12+ yearsGrowthLifecycleCRMEmail marketingContent marketingConsumer marketplaceTravel
Skills:Analytical skillsWritten communicationVerbal communicationCross-functional collaborationStrategic thinking
Tech Stack:EmailPushCRMTransactional messagingOwned contentLifecycle marketingA/B testingMarketing automationNewsletter

Company Brief

Airbnb
Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn