AMER Field Marketing Manager - Workvivo

Zoom Video Communications
Boston
Workplace: RemoteFull timeUSD 76,800 - 186,200 annuallyFunction: Marketing & GrowthSkills: ["Stakeholder management","Cross-functional collaboration","Data analysis","Strategic planning"]

Own tiered account-based field marketing programs across strategic US accounts, building regional calendars and driving pipeline generation and acceleration. Manage regional field and events budgets to optimize ROI, and partner with Sales, Sales Development, and Revenue Operations to ensure coordinated follow-up and attribution across account tiers. Present performance data and recommendations to senior stakeholders, while executing one-to-one, one-to-few, and one-to-many motions tied to revenue goals.

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FursaFursa
Zoom Video Communications
Zoom Video Communications
2 days ago

AMER Field Marketing Manager - Workvivo

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Last checked: 5 hours agoStatus: Live

Job Summary

Own tiered account-based field marketing programs across strategic US accounts, building regional calendars and driving pipeline generation and acceleration. Manage regional field and events budgets to optimize ROI, and partner with Sales, Sales Development, and Revenue Operations to ensure coordinated follow-up and attribution across account tiers. Present performance data and recommendations to senior stakeholders, while executing one-to-one, one-to-few, and one-to-many motions tied to revenue goals.
Location: Boston
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments.
  • •Build and manage regional field calendars with Sales and Sales Development, tailored to account priority and deal stage.
  • •Own pipeline generation and acceleration for the USA region, reporting performance against demand channel standards.
  • •Manage regional field and events budget, optimizing for pipeline efficiency and return on investment.
  • •Partner with Sales Development, Sales, and Revenue Operations to coordinate follow-up and attribution across account tiers.
Travel: Low travel

Pay and Benefits

Salary: USD 76,800 - 186,200 annually

Key Requirements

  • •Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing in B2B SaaS or enterprise technology.
  • •Execute tiered account-based programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs.
  • •Demonstrate pipeline efficiency and contribution by reporting on pipeline per dollar and business impact metrics.
  • •Manage regional marketing budgets and report pipeline performance to senior leadership.
  • •Collaborate cross-functionally across Sales, Sales Development, and Demand Generation to align field programs with revenue goals.
Experience:B2B SaaSEnterprise technologyHR techEmployee experience
Skills:Stakeholder managementCross-functional collaborationData analysisStrategic planning

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn