Product Marketing Manager

Swayable
New York
Workplace: HybridFull timeUSD 110,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Written communication","Storytelling","Simplifying complexity","Cross-functional collaboration","Project management"]

Own product marketing at the crossroads of product, engineering, and go-to-market. Translate the roadmap into sales enablement materials, launch cadence, and a Sales University onboarding/certification program. Standardize the demo narrative, capture customer resonating signals from qualification calls, and feed insights to CS for post-sale success. Build frameworks for pilot-to-program conversion and ensure brand/positioning lands cleanly with technical audiences.

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FursaFursa
Swayable
Swayable
2 days ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own product marketing at the crossroads of product, engineering, and go-to-market. Translate the roadmap into sales enablement materials, launch cadence, and a Sales University onboarding/certification program. Standardize the demo narrative, capture customer resonating signals from qualification calls, and feed insights to CS for post-sale success. Build frameworks for pilot-to-program conversion and ensure brand/positioning lands cleanly with technical audiences.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Translate the product roadmap into reusable sales enablement materials with engineers and PMs.
  • •Own a repeatable launch cadence for major features and updates.
  • •Create sales enablement assets including decks, one-pagers, case studies, and objection handling.
  • •Design and run Sales University end-to-end onboarding and certification curriculum.
  • •Standardize the demo narrative and capture feedback from qualification calls to identify objections and expansion signals.

Pay and Benefits

Salary: USD 110,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid Leave401kLearning Budget

Key Requirements

  • •4-6 years of product marketing experience, with B2B SaaS experience.
  • •Experience with sales enablement and competitive positioning for technical audiences.
  • •Excellent written communication and storytelling skills for simplifying complexity.
  • •Ability to partner directly with engineers and product managers to turn technical concepts into clear narratives.
  • •Strong project management skills to juggle multiple launches and keep teams aligned.
Experience:4-6 yearsB2B SaaS
Skills:Written communicationStorytellingSimplifying complexityCross-functional collaborationProject management
Languages:English

Company Brief

Swayable
Provides rapid experimental testing and measurement of persuasive messaging using behavioral science and AI to predict how audiences will respond to ads, content, and communications for marketers, campaigns, and organizations.
Industry: SaaS
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: Boston, United States
Founded: 2016
WebsiteLinkedIn