Demand & Campaigns Lead, EMEA

Notion Labs
Dublin
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 12+ yearsSkills: ["People leadership","Leadership through ambiguity","Customer empathy","Cross-functional collaboration","Accountability"]

Drive Notion’s growth across EMEA by leading a multi-disciplinary marketing team spanning digital, demand generation, content, and campaigns. Own end-to-end regional narrative systems—messaging, modular content/toolkits, and pipeline-connected measurement. Orchestrate market launches and flagship campaigns, enable country and storytelling partners, and scale execution with AI-driven workflows. Continuously sharpen strategy using funnel insights and business metrics.

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Notion Labs
Notion Labs
2 months ago

Demand & Campaigns Lead, EMEA

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Last checked: 7 hours agoStatus: Live

Job Summary

Drive Notion’s growth across EMEA by leading a multi-disciplinary marketing team spanning digital, demand generation, content, and campaigns. Own end-to-end regional narrative systems—messaging, modular content/toolkits, and pipeline-connected measurement. Orchestrate market launches and flagship campaigns, enable country and storytelling partners, and scale execution with AI-driven workflows. Continuously sharpen strategy using funnel insights and business metrics.
Location: Dublin
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and develop a high-performing cross-functional team spanning digital, demand generation, content strategy, and campaign execution.
  • •Own the EMEA content and campaign narrative, including messaging houses and modular, deployable content bills of materials.
  • •Lead EMEA demand generation across self-serve and sales-assist audiences with repeatable programs tied to pipeline and revenue.
  • •Orchestrate market launches and flagship campaigns by translating global narratives into market-ready messaging, toolkits, and channel plans.
  • •Scale execution with AI-driven workflows for faster research, drafting, localization, and asset iteration; measure results and refine using funnel insights.

Key Requirements

  • •12+ years in B2B marketing, including meaningful experience owning both content/narrative and demand generation in a high-growth or enterprise SaaS environment.
  • •Proven people leadership experience building, managing, and developing multi-disciplinary marketing teams.
  • •Ability to create messaging houses and scalable toolkits, with coaching and strong customer empathy.
  • •Hands-on demand generation experience optimizing paid, email, webinar, and outbound programs with funnel metrics and revenue attribution.
  • •Demonstrated AI fluency using AI tools and designing workflows for a team, not just curiosity.
Experience:12+ yearsB2B marketingEnterprise SaaS
Skills:People leadershipLeadership through ambiguityCustomer empathyCross-functional collaborationAccountability
Tech Stack:AI

Company Brief

Notion Labs
Notion builds a customizable all-in-one workspace for notes, docs, databases, and collaboration, now adding AI-powered features and enterprise capabilities to serve teams and organizations worldwide.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2016
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor