Head of Web and Organic Growth

Atticus
Los Angeles
Workplace: RemoteFull timeUSD 145,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 6-9 yearsSkills: ["Data-driven decision making","Strong writing","Conversion optimization","Cross-functional partnering","Strategic thinking"]

Own the digital front door—homepage, vertical landing pages, blog, and lead magnets—by setting the organic and AI-search strategy that brings prospective clients to Atticus.com. Write briefs that shape content and define the SEO/GEO requirements for ranking and genuine usefulness. Partner with editorial, Growth Marketing, and Product teams to improve conversion from first discovery to contact with client advocates, especially as new verticals launch.

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Atticus
Atticus
1 month ago

Head of Web and Organic Growth

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Last checked: 3 hours agoStatus: Live

Job Summary

Own the digital front door—homepage, vertical landing pages, blog, and lead magnets—by setting the organic and AI-search strategy that brings prospective clients to Atticus.com. Write briefs that shape content and define the SEO/GEO requirements for ranking and genuine usefulness. Partner with editorial, Growth Marketing, and Product teams to improve conversion from first discovery to contact with client advocates, especially as new verticals launch.
Location: Los Angeles
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own Atticus.com’s digital front door, including homepage, vertical landing pages, blog, and lead magnets.
  • •Set strategy to attract prospective clients via organic and AI search, guiding what users read, trust, and how they move to speaking with client advocates.
  • •Create content briefs that define SEO and GEO requirements and shape blog content that ranks and helps people in need.
  • •Partner closely with the editorial team to commission content that performs.
  • •Evolve the site experience across new verticals by partnering with vertical GMs and the Growth Product team.
Travel: Low travel

Pay and Benefits

Salary: USD 145,000 - 180,000 annually
Perks:Health InsuranceDental401kHsa/fsaInternet StipendLearning BudgetStudent LoanPaid HolidaysRemote WorkOnemedical

Key Requirements

  • •6-9 years in digital marketing, with at least 3 years in a lead role owning a website P&L or equivalent.
  • •Demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services).
  • •Strong conversion experience, including A/B testing landing pages and rebuilding funnels, with data-backed opinions about what drives vertical landing page conversion.
  • •Fluency in GEO/AEO, including thinking about AI Overviews, LLM citations, and how discovery may look in 2027.
  • •Strong writing ability, where briefs are used to determine whether content wins; plus comfort partnering across lifecycle.
Experience:6-9 yearsDigital marketingSEOContent-led growthDTC brandsHealthWellnessFintechEducationLegal services
Skills:Data-driven decision makingStrong writingConversion optimizationCross-functional partneringStrategic thinking
Tech Stack:SEOGEOAEOOrganic searchAI OverviewsLLM citationsA/B testingLanding pagesFunnelsVertical landing pages

Company Brief

Atticus
Stealth-mode stablecoin startup building compliant, institution-grade stablecoin and related infrastructure; backed by prominent crypto investors and defense‑tech figures, aiming to serve regulated financial and crypto markets.
Industry: Fintech Infrastructure
Growth: Growth Stage Startup
Valuation: Unicorn (USD 1B+)
Headquarters: Los Angeles, United States
Website