Manager, Commercial Partnerships

Sony Music
New York
Workplace: OnsiteFull timeUSD 75,000 - 80,000 annuallyFunction: Business Development & PartnershipsSkills: ["Communication","Presentation","Project management","Analytical mindset","Detail orientation"]

Own partner initiatives for multiple labels’ releases across core video and social platforms. Lead partner relationships, execute social-first campaign activations end-to-end (brief to delivery and analysis), and manage release information and internal platform playbooks. Collaborate on gaming partner strategy, oversee channel integrations, handle co-marketing and sponsorship activations, and monitor KPIs including engagement and monetization. Develop measurement frameworks and present actionable insights while managing claims/takedowns and marketing deliverables.

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FursaFursa
Sony Music
Sony Music
3 days ago

Manager, Commercial Partnerships

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own partner initiatives for multiple labels’ releases across core video and social platforms. Lead partner relationships, execute social-first campaign activations end-to-end (brief to delivery and analysis), and manage release information and internal platform playbooks. Collaborate on gaming partner strategy, oversee channel integrations, handle co-marketing and sponsorship activations, and monitor KPIs including engagement and monetization. Develop measurement frameworks and present actionable insights while managing claims/takedowns and marketing deliverables.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships

Key Responsibilities

  • •Manage partner relationships by pitching label priorities, coordinating calls/meetings, and escalating issues as needed.
  • •Execute social-first campaign activations from brief to delivery through post-campaign analysis.
  • •Maintain partner-facing release information, pitch submissions, and internal playbooks for platform best practices.
  • •Collaborate on gaming partner strategy by overseeing channel integrations, managing co-marketing/sponsorship activations, and monitoring engagement and monetization KPIs.
  • •Develop campaign measurement frameworks and competitive performance reports; manage marketing credits/ad credits and handle claims and takedowns.

Pay and Benefits

Salary: USD 75,000 - 80,000 annually
Perks:MedicalDentalVision401k

Key Requirements

  • •3–5+ years’ experience in digital marketing, account management, partnership management, or label/agency work focused on social platforms.
  • •Experience with social platforms and partners mentioned in the role is strongly preferred.
  • •Proven ability to manage multi-stakeholder campaigns and deliver measurable results on social-first activations.
  • •Strong project management skills to juggle multiple campaigns and deadlines simultaneously.
  • •Bachelor’s degree or equivalent experience, plus excellent verbal/written communication and an analytical, metrics-driven mindset.
Experience:Digital marketingAccount managementPartnership managementSocial platformsMusic industry
Skills:CommunicationPresentationProject managementAnalytical mindsetDetail orientation
Languages:English
Tech Stack:TikTokMetaXSnapTwitchYouTubeVEVO

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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