VP of Marketing

Prolific
United States, United Kingdom
Workplace: RemoteFull timeUSD 180,000 - 230,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Stakeholder management","Influencing","Writing","Synthesis","Leadership"]

Lead and evolve product marketing at Prolific as a player-coach. Own product positioning, messaging architecture, and the product launch framework, coordinating cross-functionally with Product, Sales, and vertical marketing teams to ensure a unified voice. Own solutions packaging and go-to-market strategy across platform, participant supply, and services, while partnering with leadership on roadmap priorities and translating market and deal learnings into stronger narratives and sales enablement.

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Prolific
Prolific
3 months ago

VP of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead and evolve product marketing at Prolific as a player-coach. Own product positioning, messaging architecture, and the product launch framework, coordinating cross-functionally with Product, Sales, and vertical marketing teams to ensure a unified voice. Own solutions packaging and go-to-market strategy across platform, participant supply, and services, while partnering with leadership on roadmap priorities and translating market and deal learnings into stronger narratives and sales enablement.
Location: United States, United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building craft across positioning, launches, and sales enablement.
  • •Own product positioning and messaging architecture that vertical teams and Sales build on.
  • •Build and run the product launch framework, including process, templates, and cross-functional coordination.
  • •Own solutions packaging and go-to-market strategy across platform, participant supply, and services.
  • •Partner with Product and Sales leadership, using market/customer research and deal learnings to improve narratives and sales enablement.

Pay and Benefits

Salary: USD 180,000 - 230,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •7+ years in product or solutions marketing, including at least 2 years leading or managing PMMs.
  • •Experience building PMM as a function, not only executing within an existing playbook.
  • •Ability to translate complex, technical products into positioning that lands with different buyer types.
  • •Strong stakeholder management across Product, Sales, and executive teams; influence without authority.
  • •Track record of shipping launches that moved business metrics.
Experience:7+ yearsB2BProduct marketingSolutions marketingMarket research
Skills:Stakeholder managementInfluencingWritingSynthesisLeadership
Languages:English

Company Brief

Prolific
Operates an online participant recruitment platform connecting researchers and companies with vetted participants for academic and market research studies, offering survey hosting, participant management, and data quality tools.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Oxford, United Kingdom
Founded: 2014
WebsiteLinkedIn