Senior Brand&Growth Manager-ANZ

Lead brand-led growth for Binance Australia by evolving the local brand strategy and ensuring global standards are translated into a culturally relevant market presence. Own narrative, brand consistency, and end-to-end integrated campaigns across paid/owned/earned channels, balancing long-term brand equity with measurable growth. Partner with global marketing, product, PR, compliance, and local agencies to deliver regulator-ready messaging and report on brand health and campaign KPIs.