Senior Brand&Growth Manager-ANZ

Binance
Sydney, Melbourne
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Strategic thinking","Communication","Leadership","Agency management","Independent execution"]

Lead brand-led growth for Binance Australia by evolving the local brand strategy and ensuring global standards are translated into a culturally relevant market presence. Own narrative, brand consistency, and end-to-end integrated campaigns across paid/owned/earned channels, balancing long-term brand equity with measurable growth. Partner with global marketing, product, PR, compliance, and local agencies to deliver regulator-ready messaging and report on brand health and campaign KPIs.

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FursaFursa
Binance
Binance
7 months ago

Senior Brand&Growth Manager-ANZ

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Source: Company careers pageValidated by: Fursa AI
Last checked: 38 minutes agoStatus: Live

Job Summary

Lead brand-led growth for Binance Australia by evolving the local brand strategy and ensuring global standards are translated into a culturally relevant market presence. Own narrative, brand consistency, and end-to-end integrated campaigns across paid/owned/earned channels, balancing long-term brand equity with measurable growth. Partner with global marketing, product, PR, compliance, and local agencies to deliver regulator-ready messaging and report on brand health and campaign KPIs.
Location: Sydney, Melbourne
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and evolve Binance Australia’s brand strategy, aligning with global standards while localizing for the Australian market
  • •Act as brand guardian across channels (ATL, BTL, digital, partnerships, community, events, content)
  • •Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships) across paid, owned, and earned channels
  • •Serve as key marketing lead for Australia by guiding messaging and campaigns based on local consumer behavior, media landscape, and cultural nuances
  • •Track brand health metrics and campaign KPIs, and use insights to refine messaging, channels, and investment strategy

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or other regulated industries
  • •Proven track record in brand marketing and integrated campaigns (not only performance marketing)
  • •Experience localizing global brands for Australian markets and translating complex crypto concepts into consumer-friendly messaging
  • •Strong agency management experience across creative, media, and PR partners
  • •Excellent brand judgment and strategic thinking to structure complex problems clearly, including comfortable ownership of sensitive/regulator-ready messaging
Experience:8+ yearsFintechCryptoFinancial servicesTechnologyRegulated industries
Skills:Strategic thinkingCommunicationLeadershipAgency managementIndependent execution

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn