Industry Marketing Manager, Medtech & Life Sciences

Commerce Tools
Boston, Durham
Workplace: HybridFull timeUSD 102,000 - 128,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Analytical mindset","Data-driven decision making","Independent work","Cross-functional collaboration","Campaign optimization"]

Own demand generation and pipeline strategy for the Medtech & Life Sciences vertical by building industry expertise, identifying target segments, and designing multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and major healthcare events. Partner closely with Product Marketing, sales, and BDRs to align messaging, drive campaign-to-conversation handoffs, manage budgets end-to-end, and continuously test, measure, and optimize performance.

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FursaFursa
Commerce Tools
Commerce Tools
1 month ago

Industry Marketing Manager, Medtech & Life Sciences

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Last checked: 3 hours agoStatus: Live

Job Summary

Own demand generation and pipeline strategy for the Medtech & Life Sciences vertical by building industry expertise, identifying target segments, and designing multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and major healthcare events. Partner closely with Product Marketing, sales, and BDRs to align messaging, drive campaign-to-conversation handoffs, manage budgets end-to-end, and continuously test, measure, and optimize performance.
Location: Boston, Durham
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop industry expertise on Medtech & Life Sciences, including buyer personas and trends, and map the information ecosystem (publications, communities, events, analysts, influencers).
  • •Identify sub-verticals to prioritize based on unique use cases (e.g., medical device distribution, pharmaceutical e-commerce, lab supply procurement, contract research services).
  • •Own and execute the demand generation plan with Product Marketing, including target account segmentation aligned with sales and ABM teams.
  • •Design and run multi-channel campaigns tailored to the buyer journey across digital, email nurture, content syndication, ABM plays, and industry events.
  • •Manage pipeline targets and end-to-end budget/program execution (brief through reporting), continuously testing and optimizing for pipeline contribution.

Pay and Benefits

Salary: USD 102,000 - 128,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceLearning BudgetParental LeaveEquity

Key Requirements

  • •8–10 years of B2B demand generation experience with exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
  • •Track record building and executing campaigns that drive measurable pipeline, with comfort measuring opportunities and revenue influence in regulated sales cycles.
  • •Experience across the demand generation toolkit, including digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
  • •Strong ability to quickly learn a new industry, research the right channels, and adapt programs for specific audiences, including compliance-sensitive messaging.
  • •Comfort working closely with Product Marketing to operationalize positioning and messaging into effective campaigns.
Experience:8-10 yearsB2BDemand generationMedtechLife SciencesPharmaceuticalsMedical devicesBiotechHealthcareRegulated industries
Skills:Analytical mindsetData-driven decision makingIndependent workCross-functional collaborationCampaign optimization
Tech Stack:CRMMarketing automation

Company Brief

Commerce Tools
Provides a frontend-as-a-service platform for headless commerce, enabling teams to build, deploy, and manage composable storefronts. Integrates with commercetools and other backend services to deliver omnichannel customer experiences.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Berlin, Germany
WebsiteLinkedIn