Content & SEO Specialist

Wati
Mexico
Workplace: RemoteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Analytical mindset","Content strategy","Cross-functional collaboration","Data-driven optimization"]

Own SEO-driven content production across blogs and landing pages, from keyword research and on-page optimization to conversion-focused page development. Create and manage email marketing flows for lead nurturing and communications, and develop market education content with Sales and Customer Success. Track organic performance and iteratively improve strategy using data, while collaborating with Performance Marketing, Design, and Product to keep messaging consistent.

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Wati
Wati
4 weeks ago

Content & SEO Specialist

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Last checked: 23 hours agoStatus: Live

Job Summary

Own SEO-driven content production across blogs and landing pages, from keyword research and on-page optimization to conversion-focused page development. Create and manage email marketing flows for lead nurturing and communications, and develop market education content with Sales and Customer Success. Track organic performance and iteratively improve strategy using data, while collaborating with Performance Marketing, Design, and Product to keep messaging consistent.
Location: Mexico
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Plan, write, and edit blog content aligned with SEO strategy and the marketing funnel.
  • •Conduct keyword research and perform on-page SEO to improve organic discovery.
  • •Create and manage email marketing flows for lead nurturing and communications.
  • •Develop and optimize landing pages focused on conversion and lead generation.
  • •Monitor content performance and collaborate cross-functionally with Performance Marketing, Design, and Product to maintain brand and message consistency.

Key Requirements

  • •Experience in B2B SaaS or martech.
  • •Spanish and Portuguese speaking (required).
  • •Fluent English (required).
  • •Prior experience in content creation, copywriting, and on-page SEO.
  • •Familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console) and email marketing/automation platforms.
Experience:B2B SaaSMartech
Skills:Analytical mindsetContent strategyCross-functional collaborationData-driven optimization
Languages:SpanishPortugueseEnglish
Tech Stack:AhrefsSEMrushGoogle Search ConsoleEmail marketingAutomation platformsLanding page builderCMSWhatsApp automation

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn