Manager, GTM Performance

Adidas
Ho Chi Minh City
Full timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Stakeholder management","Organizational skills","Project management","Analytical thinking","Solution-oriented","Fast-paced adaptability"]

Own and orchestrate the country GTM calendar, translating SEA GTM direction into locally executable seasonal plans. Lead workshops, assortment and range management, and ensure cross-functional readiness across sales, retail, brand activation, merchandising, and supply chain. Equip teams with seasonal stories and sell-in tools, monitor competitor and consumer insights, and drive post-season performance analysis using dashboards to improve sell-through, distribution, and campaign effectiveness.

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Adidas
Adidas
6 hours ago

Manager, GTM Performance

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and orchestrate the country GTM calendar, translating SEA GTM direction into locally executable seasonal plans. Lead workshops, assortment and range management, and ensure cross-functional readiness across sales, retail, brand activation, merchandising, and supply chain. Equip teams with seasonal stories and sell-in tools, monitor competitor and consumer insights, and drive post-season performance analysis using dashboards to improve sell-through, distribution, and campaign effectiveness.
Location: Ho Chi Minh City
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and orchestrate the full GTM calendar for the country, aligning milestones and deliverables with global and SEA timelines.
  • •Lead local GTM execution across pre-lines, range building, sell-in, SMM/Brand Days, and post-season reviews.
  • •Partner with Category & Merchandising to localize assortments and lead product segmentation and distribution strategy across channels.
  • •Equip sales teams with seasonal product stories, segmentation briefs, and sell-in tools; collaborate with Key Account Managers and Retail Operations to ensure marketplace consistency.
  • •Monitor competitor and market trends, then conduct post-season analysis and reporting to improve future assortments, channel allocation, and storytelling.

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Merchandising, or related field.
  • •5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles.
  • •Strong understanding of local consumer trends, marketplace dynamics, and channel needs.
  • •Knowledge of assortment planning, product segmentation, and commercial execution across wholesale, retail, and digital channels.
  • •Ability to translate SEA GTM direction into clear local execution plans and commercial actions.
Experience:5+ yearsSportswearFashionFMCGRetail
Education:Bachelor's in Business, Marketing, Merchandising, or related field
Skills:Stakeholder managementOrganizational skillsProject managementAnalytical thinkingSolution-orientedFast-paced adaptability
Tech Stack:Microsoft OfficeExcelPowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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