Marketing Manager - Central Africa

Binance
Cape Town
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision making","Communication","Ownership","Stakeholder management","Execution"]

Own marketing metrics for the Central Africa region and drive growth by partnering with regional, global, and functional teams. Lead planning and execution of integrated campaigns, manage affiliate program design and optimization, and ensure hyperlocal social media engagement. Run insight-driven tests across lifecycle, social, and paid channels, flag key market and competitor movements, and drive quarterly marketing strategy, OKRs, and event execution to Binance standards.

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FursaFursa
Binance
Binance
2 days ago

Marketing Manager - Central Africa

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own marketing metrics for the Central Africa region and drive growth by partnering with regional, global, and functional teams. Lead planning and execution of integrated campaigns, manage affiliate program design and optimization, and ensure hyperlocal social media engagement. Run insight-driven tests across lifecycle, social, and paid channels, flag key market and competitor movements, and drive quarterly marketing strategy, OKRs, and event execution to Binance standards.
Location: Cape Town
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own marketing metrics for Central Africa and drive regional growth using regional and global resources.
  • •Collaborate with teams to plan and execute campaigns for the Central Africa market.
  • •Design, optimize, and manage affiliate programs in the markets under your purview.
  • •Execute hyperlocal social media engagement and run insight-driven tests across lifecycle, social, and paid channels.
  • •Lead quarterly marketing strategy, OKRs/accountability tracking, and ensure local events meet Binance standards and CSAT goals.

Key Requirements

  • •5+ years of proven success in a similar marketing role.
  • •Experience owning integrated campaigns, brand building, and (remote) team management.
  • •Ability to analyze funnel/market data, identify trends, and make market-specific campaign changes.
  • •Comfort operating in a dynamic, fast-moving environment with uncertainty.
  • •Fluency in English; French preferred.
Experience:FintechCryptoIntegrated marketingSocial mediaAffiliate programs
Skills:Data-driven decision makingCommunicationOwnershipStakeholder managementExecution
Languages:EnglishFrench

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn