Product Marketing Manager, International Markets & Family Offices

Addepar
United States
Workplace: RemoteFull timeUSD 106,000 - 166,000 annuallyFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Storytelling","Written communication","Communication","Relationship-building","Stakeholder influencing"]

Own product marketing for the single-family office (SFO) segment, shaping how Addepar goes to market across EMEA, LATAM, and APAC. Build deep expertise in SFO buyer needs and regional nuances, then translate insights into positioning, messaging, acquisition campaigns, sales enablement, client engagement programs, and launch strategies. Partner across Sales, Relationship Management, Demand Generation, and Product to drive adoption and expansion with a consistent global platform narrative tailored to each audience.

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Addepar
Addepar
2 days ago

Product Marketing Manager, International Markets & Family Offices

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Last checked: 5 hours agoStatus: Live

Job Summary

Own product marketing for the single-family office (SFO) segment, shaping how Addepar goes to market across EMEA, LATAM, and APAC. Build deep expertise in SFO buyer needs and regional nuances, then translate insights into positioning, messaging, acquisition campaigns, sales enablement, client engagement programs, and launch strategies. Partner across Sales, Relationship Management, Demand Generation, and Product to drive adoption and expansion with a consistent global platform narrative tailored to each audience.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute a product marketing strategy for the single-family office segment across EMEA, LATAM, and APAC
  • •Continuously build expertise in the SFO market, buyer personas/committees, and the journey from awareness to adoption and expansion
  • •Identify regional trends, competitive dynamics, and cultural nuances to inform go-to-market approach
  • •Partner with regional Sales, Relationship Management, and Demand Generation teams to coordinate programs from local insights
  • •Define positioning and craft messaging, and tailor launch/activation plans and campaigns to regional audiences

Pay and Benefits

Salary: USD 106,000 - 166,000 annually
Equity and Bonus:Equity

Key Requirements

  • •3–6 years of product marketing or related go-to-market experience
  • •Experience with B2B SaaS and/or financial services, fintech, wealth management, or investment management
  • •Experience developing market and audience insights, value propositions, messaging, go-to-market strategies, and enablement/content
  • •Ability to translate sophisticated/technical capabilities into clear customer value across audiences
  • •Experience partnering with Sales, Demand Generation, Relationship Management, Product, or other GTM teams to develop and execute coordinated programs
Experience:3-6 yearsB2B SaaSFinancial servicesFintechWealth managementInvestment management
Skills:StorytellingWritten communicationCommunicationRelationship-buildingStakeholder influencing
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar
Provides a wealth management platform that aggregates, analyzes, and reports on complex financial data for advisors, family offices, and institutions to enable better investment decision-making and portfolio reporting.
Industry: Wealth Management
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Mountain View, United States
Founded: 2009
WebsiteLinkedIn