VML & Ogilvy | Connection Planner, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Collaboration","Leadership","Strategic thinking","Influencer marketing"]

Connection Planner leads integrated marketing communications planning across social, digital, media, and offline channels. You’ll collaborate with Brand Strategy, Creative, and Media teams to develop IMC plans grounded in consumer insights, drive execution and optimization, and manage influencer/KOL initiatives in a hybrid agency environment in Tokyo.

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WPP
WPP
3 months ago

VML & Ogilvy | Connection Planner, Japan

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Job Summary

Connection Planner leads integrated marketing communications planning across social, digital, media, and offline channels. You’ll collaborate with Brand Strategy, Creative, and Media teams to develop IMC plans grounded in consumer insights, drive execution and optimization, and manage influencer/KOL initiatives in a hybrid agency environment in Tokyo.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead IMC (Integrated Marketing Communication) planning.
  • •Design integrated communication journeys across media, social, and offline touchpoints.
  • •Plan and execute digital-first communication initiatives tailored to platform characteristics.
  • •Lead SNS strategy, influencer planning, and campaign direction.
  • •Develop communication strategies based on consumer insights and market trends.

Key Requirements

  • •5+ years of digital marketing experience across digital media planning, SNS strategy/operations, content direction, influencer marketing, and data analysis.
  • •Demonstrated project leadership with ability to collaborate and drive projects forward across teams and execute plans to completion.
  • •Strong ability to develop realistic execution plans and continuously drive PDCA cycles in fast-changing environments.
  • •Experience designing and leading IMC planning across media, social, and offline touchpoints including digital initiatives.
  • •Experience working in English environments or with English-language campaigns is preferred.
Experience:5+ yearsAdvertisingMarketingAgencyDigital marketing
Skills:CommunicationCollaborationLeadershipStrategic thinkingInfluencer marketing
Languages:EnglishJapanese
Tech Stack:Google AnalyticsSocial analytics tools

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn