WPP

2 months ago

VML & Ogilvy | Connection Planner, Japan

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Last checked: 2 hours agoStatus: Live

Job Summary

Connection Planner leads integrated marketing communications planning across social, digital, media, and offline channels. You’ll collaborate with Brand Strategy, Creative, and Media teams to develop IMC plans grounded in consumer insights, drive execution and optimization, and manage influencer/KOL initiatives in a hybrid agency environment in Tokyo.

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead IMC (Integrated Marketing Communication) planning.
•Design integrated communication journeys across media, social, and offline touchpoints.
•Plan and execute digital-first communication initiatives tailored to platform characteristics.
•Lead SNS strategy, influencer planning, and campaign direction.
•Develop communication strategies based on consumer insights and market trends.

Key Requirements

•5+ years of digital marketing experience across digital media planning, SNS strategy/operations, content direction, influencer marketing, and data analysis.
•Demonstrated project leadership with ability to collaborate and drive projects forward across teams and execute plans to completion.
•Strong ability to develop realistic execution plans and continuously drive PDCA cycles in fast-changing environments.
•Experience designing and leading IMC planning across media, social, and offline touchpoints including digital initiatives.
•Experience working in English environments or with English-language campaigns is preferred.

Experience:5+ yearsAdvertisingMarketingAgencyDigital marketing

Skills:CommunicationCollaborationLeadershipStrategic thinkingInfluencer marketing

Languages:EnglishJapanese

Tech Stack:Google AnalyticsSocial analytics tools

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP