Manager - NEOBiz Portfolio - Retail Banking Group

Mashreq
Pakistan, United Arab Emirates
Workplace: HybridFull timeFunction: Banking, Lending & CreditSkills: []

Lead end-to-end marketing and communications for the Business Banking segment, driving campaigns across products including NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. Own the development and execution of impactful, measurable campaigns for multiple customer segments. Use a mix of digital and offline channels, SEO, competitive benchmarking, research, and events to deliver business outcomes and accelerate growth.

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Mashreq
Mashreq
3 days ago

Manager - NEOBiz Portfolio - Retail Banking Group

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead end-to-end marketing and communications for the Business Banking segment, driving campaigns across products including NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. Own the development and execution of impactful, measurable campaigns for multiple customer segments. Use a mix of digital and offline channels, SEO, competitive benchmarking, research, and events to deliver business outcomes and accelerate growth.
Location: Pakistan, United Arab Emirates
Workplace: Hybrid
Employment Type: Full time
Job Function: Banking, Lending & Credit
Seniority: Manager level

Key Responsibilities

  • •Execute overall marketing and communications for the Business Banking segment.
  • •Develop and deliver end-to-end marketing campaigns across products including NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances.
  • •Drive campaigns across multiple customer segments using digital, offline, and event-based channels.
  • •Leverage SEO, competitive benchmarking, and research to optimize campaign performance.
  • •Deliver measurable business outcomes and accelerate business growth through campaign execution.

Key Requirements

  • •Lead end-to-end execution of marketing and communications for a business banking segment and multiple products.
  • •Create and run impactful marketing campaigns across different customer segments.
  • •Use digital and offline marketing channels to deliver measurable business outcomes.
  • •Apply SEO, competitive benchmarking, and research to guide campaign decisions.
  • •Coordinate marketing activities including events to support growth.
Tech Stack:SEO

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
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