Product Manager, Data Management Platform & Partner Audience

TikTok
San Jose
Full timeFunction: Product ManagementSkills: ["Analytical judgment","Cross-functional execution","Communication","Tradeoff decision-making","Stakeholder management"]

Own the roadmap for a Data Management Platform, driving partner-based audience onboarding and identity interoperability. Lead integrations with identity and audience partners, translating partner goals into platform requirements, identity matching logic, and data-quality controls. Define match-rate measurement and overmatching guardrails while balancing reach, compliance, latency, cost, and scalability. Orchestrate cross-functional execution and communicate risks and decisions to senior leadership.

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FursaFursa
TikTok
TikTok
1 month ago

Product Manager, Data Management Platform & Partner Audience

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own the roadmap for a Data Management Platform, driving partner-based audience onboarding and identity interoperability. Lead integrations with identity and audience partners, translating partner goals into platform requirements, identity matching logic, and data-quality controls. Define match-rate measurement and overmatching guardrails while balancing reach, compliance, latency, cost, and scalability. Orchestrate cross-functional execution and communicate risks and decisions to senior leadership.
Location: San Jose
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Define product strategy and roadmap for partner-based audience onboarding and identity interoperability.
  • •Lead integrations with identity/audience partners and third-party audience suppliers, including alignment on payloads, identity fields, and testing scope.
  • •Translate partner business goals into platform capabilities, identity matching logic, data-quality controls, and operational processes.
  • •Own product requirements for audience match-rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
  • •Align milestones and launch criteria across cross-functional teams; drive risk tracking, escalation, milestone revisions, and senior leadership communication.

Key Requirements

  • •3+ years of product management experience in advertising technology, data platforms, identity, measurement, or audience platforms (DMP/identity/partner integration preferred).
  • •Strong understanding of audience activation concepts such as hashing, mapping, identity matching, match rate, refresh cadence, suppression, activation, and reporting continuity.
  • •Experience partnering with external technical partners or data/identity providers on complex integrations.
  • •Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
  • •Strong analytical judgment to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.
Experience:Advertising technologyData platformsIdentityAudience platforms
Skills:Analytical judgmentCross-functional executionCommunicationTradeoff decision-makingStakeholder management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn