2 days ago

Product Manager, Data Management Platform & Partner Audience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own the roadmap for a Data Management Platform, driving partner-based audience onboarding and identity interoperability. Lead integrations with identity and audience partners, translating partner goals into platform requirements, identity matching logic, and data-quality controls. Define match-rate measurement and overmatching guardrails while balancing reach, compliance, latency, cost, and scalability. Orchestrate cross-functional execution and communicate risks and decisions to senior leadership.

Location: San Jose

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Define product strategy and roadmap for partner-based audience onboarding and identity interoperability.
•Lead integrations with identity/audience partners and third-party audience suppliers, including alignment on payloads, identity fields, and testing scope.
•Translate partner business goals into platform capabilities, identity matching logic, data-quality controls, and operational processes.
•Own product requirements for audience match-rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
•Align milestones and launch criteria across cross-functional teams; drive risk tracking, escalation, milestone revisions, and senior leadership communication.

Key Requirements

•3+ years of product management experience in advertising technology, data platforms, identity, measurement, or audience platforms (DMP/identity/partner integration preferred).
•Strong understanding of audience activation concepts such as hashing, mapping, identity matching, match rate, refresh cadence, suppression, activation, and reporting continuity.
•Experience partnering with external technical partners or data/identity providers on complex integrations.
•Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
•Strong analytical judgment to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.

Experience:Advertising technologyData platformsIdentityAudience platforms

Skills:Analytical judgmentCross-functional executionCommunicationTradeoff decision-makingStakeholder management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Manager, Data Management Platform & Partner Audience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: San Jose

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Define product strategy and roadmap for partner-based audience onboarding and identity interoperability.
•Lead integrations with identity/audience partners and third-party audience suppliers, including alignment on payloads, identity fields, and testing scope.
•Translate partner business goals into platform capabilities, identity matching logic, data-quality controls, and operational processes.
•Own product requirements for audience match-rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
•Align milestones and launch criteria across cross-functional teams; drive risk tracking, escalation, milestone revisions, and senior leadership communication.

Key Requirements

•3+ years of product management experience in advertising technology, data platforms, identity, measurement, or audience platforms (DMP/identity/partner integration preferred).
•Strong understanding of audience activation concepts such as hashing, mapping, identity matching, match rate, refresh cadence, suppression, activation, and reporting continuity.
•Experience partnering with external technical partners or data/identity providers on complex integrations.
•Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
•Strong analytical judgment to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.

Experience:Advertising technologyData platformsIdentityAudience platforms

Skills:Analytical judgmentCross-functional executionCommunicationTradeoff decision-makingStakeholder management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn