Product Marketing Manager - LATAM

WeTravel
Ecuador
Workplace: RemoteFull timeUSD 25,000 - 40,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Storytelling","Data analysis","Campaign management"]

Own end-to-end marketing for each product feature: craft the feature story, plan launches, align with commercial teams on communications and activities, and create the assets clients need to understand and adopt new capabilities. Drive targeted channels (website, social, paid, lifecycle), manage onboarding updates and newsletters, localize when needed, and monitor post-launch adoption to diagnose stalling and improve results.

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FursaFursa
WeTravel
WeTravel
21 hours ago

Product Marketing Manager - LATAM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end marketing for each product feature: craft the feature story, plan launches, align with commercial teams on communications and activities, and create the assets clients need to understand and adopt new capabilities. Drive targeted channels (website, social, paid, lifecycle), manage onboarding updates and newsletters, localize when needed, and monitor post-launch adoption to diagnose stalling and improve results.
Location: Ecuador
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the feature marketing plan and execute launches end-to-end, aligning with product and commercial stakeholders.
  • •Drive channel plans with the commercial marketing team across website, social, paid, and lifecycle channels.
  • •Craft launch communications (emails, in-product messages, and Loom-style demo videos) and update onboarding materials and the Onboarding Center.
  • •Run the monthly product newsletter and host live product webinars, including coordinating presenters.
  • •Measure adoption after go-live, identify features that stall, decide fixes, and run ad hoc promo campaigns; localize content into Spanish when required.

Pay and Benefits

Salary: USD 25,000 - 40,000 annually
Perks:Paid LeaveParental LeaveVolunteer DaysOnboarding

Key Requirements

  • •7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company.
  • •Fluent business English writing that is easy for busy tour operators to understand.
  • •Strong storytelling in writing and on camera; able to be a visible face of the product to clients.
  • •Track record of successful B2B email and in-product campaigns, ideally highly targeted.
  • •Uses AI tools to work faster while owning the quality of what ships; comfortable analyzing data to surface insights.
Experience:7+ years
Skills:CommunicationStorytellingData analysisCampaign management
Languages:EnglishSpanish
Tech Stack:AI toolsCustomer.ioSQLExcelGoogle SheetsLoom

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

WeTravel
WeTravel provides an online booking, payment, and management platform for tour operators, travel agencies, and group travel organizers, enabling itinerary management, secure payments, and customer invoicing to streamline group travel operations.
Industry: TravelTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn