Lifecycle Marketing Manager - Self Service Cloud

Elastic
Ireland
Full timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Copywriting","Data-driven","Cross-functional collaboration","Segmentation","A/B testing"]

Seasoned lifecycle marketing professional responsible for owning product-led email programs that drive user acquisition, activation, adoption, and expansion. Lead end-to-end email program execution, optimize through A/B tests, scale across global regions, and collaborate with Product, Product Marketing, Marketing Operations, and Analytics to improve funnel conversion and engagement.

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FursaFursa
Elastic
Elastic
1 month ago

Lifecycle Marketing Manager - Self Service Cloud

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Last checked: 2 hours agoStatus: Live

Job Summary

Seasoned lifecycle marketing professional responsible for owning product-led email programs that drive user acquisition, activation, adoption, and expansion. Lead end-to-end email program execution, optimize through A/B tests, scale across global regions, and collaborate with Product, Product Marketing, Marketing Operations, and Analytics to improve funnel conversion and engagement.
Location: Ireland
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging.
  • •Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion.
  • •Scale product-led lifecycle programs across global regions and user segments.
  • •Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage.
  • •Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging.

Pay and Benefits

Perks:Health InsurancePaid LeaveParental LeaveDonations MatchingVolunteer Hours

Key Requirements

  • •6+ years of email marketing experience, with a strong track record in lifecycle marketing.
  • •5+ years of hands-on Marketo experience, including building complex nurture architectures.
  • •Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift.
  • •Experience working in or alongside product-led growth (PLG) motions.
  • •Strong copywriting skills with the ability to write for technical audiences without losing clarity.
Experience:6+ yearsMarketingEmailPLGSaaS
Skills:CopywritingData-drivenCross-functional collaborationSegmentationA/B testing
Languages:English
Tech Stack:MarketoEmail marketingA/B testingMultivariate testing

Company Brief

Elastic
Builds the Elastic Stack (Elasticsearch, Kibana, Beats, Logstash) and provides search, observability, and security solutions that enable organizations to search, analyze, and protect data in real time across applications, infrastructure, and enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2012
WebsiteLinkedIn