Vertical & Product Enablement Partner

TikTok
London
Full timeFunction: Communications, PR & CommunityExperience: 2+ yearsSkills: ["Communication","Stakeholder management","Influence","Cross-functional collaboration","Research"]

Translate complex product capabilities into vertical-specific business value to accelerate regional revenue growth. Partner with monetization enablement and product marketing to deliver contextual training, gather practitioner feedback, and identify capability gaps. Build and lead industry communities, activate vertical playbooks with group vertical directors, document success stories, and provide outside-in industry intelligence through research, newsletters, and community sessions.

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FursaFursa
TikTok
TikTok
3 days ago

Vertical & Product Enablement Partner

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Last checked: 4 hours agoStatus: Live

Job Summary

Translate complex product capabilities into vertical-specific business value to accelerate regional revenue growth. Partner with monetization enablement and product marketing to deliver contextual training, gather practitioner feedback, and identify capability gaps. Build and lead industry communities, activate vertical playbooks with group vertical directors, document success stories, and provide outside-in industry intelligence through research, newsletters, and community sessions.
Location: London
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Coordinate and deliver vertical-specific product training by connecting product features to vertical challenges, trends, and revenue opportunities.
  • •Create feedback loops with practitioners to measure training effectiveness and identify capability gaps.
  • •Build and govern industry communities across EUI markets, facilitating forums, async channels, and regional summit organizing.
  • •Operationalize and educate teams on vertical playbooks with Group Vertical Directors and PCS leads, and replicate successful strategies across markets.
  • •Develop and distribute industry intelligence (newsletters, trend reports) and conduct outside-in research on client business models and revenue drivers.

Key Requirements

  • •2+ years in a strategic role combining elements of strategic consulting or industry strategy within the tech/digital advertising sector (or similar).
  • •Deep understanding of the digital advertising landscape and ability to grasp complex client business models across verticals.
  • •Proven ability to connect enablement initiatives to business outcomes, product adoption metrics, and revenue generation.
  • •Exceptional ability to build credibility and influence senior stakeholders across a highly matrixed, regional environment.
  • •Strong written and verbal communication to synthesize complex product information into industry-specific narratives.
Experience:2+ yearsDigital advertisingTechDigital marketing
Skills:CommunicationStakeholder managementInfluenceCross-functional collaborationResearch

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn