Digital Marketing Executive

Lalamove
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical","Problem-solving","Communication","Teamwork","Self-motivation"]

Perform and optimize performance marketing campaigns to drive user and driver acquisition for the UK market. Lead data-driven paid advertising across Google Ads and social platforms, run A/B tests, optimize SEO and content, and build seamless user journeys with autonomy and collaboration in a fast-paced London-based team.

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Lalamove
Lalamove
5 months ago

Digital Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Perform and optimize performance marketing campaigns to drive user and driver acquisition for the UK market. Lead data-driven paid advertising across Google Ads and social platforms, run A/B tests, optimize SEO and content, and build seamless user journeys with autonomy and collaboration in a fast-paced London-based team.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage and optimize PPC campaigns across Google Ads and paid social to hit KPIs like Driver Leads and Customer Acquisition within budget
  • •Analyze data from multiple tools to plan end-to-end marketing campaigns based on research and analysis
  • •Conduct and optimize SEO, keyword research, conversion optimization, and content marketing
  • •Set up and run A/B tests, testing targeting, strategies, and creatives
  • •Build user journeys and improve the online experience for users and drivers, while working autonomously on end-to-end projects

Key Requirements

  • •A minimum of 3 years experience in digital marketing for e-commerce or tech industry; strong track record in driving performance marketing metrics
  • •Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platforms (SEM/PPC)
  • •A strong understanding of ad formats in Google
  • •Experience in setting up remarketing/retargeting ads
  • •Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
Experience:3+ yearsE-commerceTechDigital marketing
Skills:AnalyticalProblem-solvingCommunicationTeamworkSelf-motivation
Languages:English
Tech Stack:Google AdsFacebook AdsGoogle AnalyticsGoogle SheetsGoogle Search ConsoleFacebook Ad Manager

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn