Senior Manager - Paid Media Creative Strategy

American Express
New York
Workplace: HybridFull timeUSD 103,750 - 174,750 annuallyFunction: Strategy & Corporate DevelopmentEducation: bachelorsSkills: ["Strategic thinking","Creative thinking","Analytical thinking","Leadership","Relationship management"]

Lead end-to-end creative development and production for paid media, setting and advancing the paid media creative strategy across display, social, video, and audio. Use customer, channel, and creative performance insights to optimize testing and conversion. Drive creative innovation and connected acquisition experiences by partnering across marketing channels, product, and go-to-market teams. Manage and develop a team of three direct reports while aligning with agencies and key stakeholders.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
American Express
American Express
1 day ago

Senior Manager - Paid Media Creative Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead end-to-end creative development and production for paid media, setting and advancing the paid media creative strategy across display, social, video, and audio. Use customer, channel, and creative performance insights to optimize testing and conversion. Drive creative innovation and connected acquisition experiences by partnering across marketing channels, product, and go-to-market teams. Manage and develop a team of three direct reports while aligning with agencies and key stakeholders.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and advance the paid media creative strategy, defining vision and priorities for differentiated, demand-driving creative.
  • •Lead end-to-end creative development and production across display, social, video, and audio, partnering with agencies through briefing, execution, and approvals.
  • •Optimize creative using customer, channel, and creative performance insights to improve conversion and inform test-and-learn priorities.
  • •Bring external perspective to identify and test emerging formats, channels, capabilities, and creative approaches to modernize acquisition marketing.
  • •Lead and develop a team of three direct reports, coaching and building a high-performing, collaborative culture.

Pay and Benefits

Salary: USD 103,750 - 174,750 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Benefits401kPaid ParentalRemote WorkWellness StipendFinancial CoachingCounseling

Key Requirements

  • •5–7 years of relevant experience in digital marketing, creative strategy, acquisition marketing, paid media, or a related discipline.
  • •Lead and advance paid media creative strategy, translating business and customer objectives into successful digital executions.
  • •Strong analytical and performance orientation, using customer, channel, and creative insights to define strategies and actions.
  • •Strong strategic and creative thinker with knowledge of digital media and creative ecosystems (emerging trends, formats, platforms, capabilities, and measurement).
  • •Bachelor’s degree in Marketing, Business, or a related field.
Experience:Digital marketingPaid mediaAcquisition marketing
Education:Bachelor's in Marketing, Business, or a related field
Skills:Strategic thinkingCreative thinkingAnalytical thinkingLeadershipRelationship management

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn