Senior Creative Producer, Paid Content, Allure

Own end-to-end production for Allure’s paid social commerce video—concepting, scripting, directing, shooting, editing, and delivering in-feed assets for Instagram and TikTok. Build and evolve high-velocity format franchises with conversion-optimized creative while maintaining Allure editorial voice. Partner with commerce editors, translate performance signals (CTR, retention, CVR) into creative iteration, and scale what works through a growing format playbook.