Integrated Marketing Manager - LATAM

OpenAI
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Strategic thinking","Creative judgment","Measurement and experimentation discipline","Cross-functional collaboration","Hands-on ownership"]

Lead integrated B2C consumer marketing programs across LATAM with an immediate focus on Brazil, translating product understanding and AI capabilities into clear consumer strategies, messaging, and launch plans. Drive campaigns end-to-end—from research and creative briefs to execution and learning—while adapting global launches for local nuance. Collaborate cross-functionally across product, brand, creative, growth, data, and regional teams to define success metrics, manage resources and agencies, and build measurable outcomes.

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FursaFursa
OpenAI
OpenAI
1 day ago

Integrated Marketing Manager - LATAM

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead integrated B2C consumer marketing programs across LATAM with an immediate focus on Brazil, translating product understanding and AI capabilities into clear consumer strategies, messaging, and launch plans. Drive campaigns end-to-end—from research and creative briefs to execution and learning—while adapting global launches for local nuance. Collaborate cross-functionally across product, brand, creative, growth, data, and regional teams to define success metrics, manage resources and agencies, and build measurable outcomes.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build consumer strategies from research, market signals, and local cultural insight, defining target audience, unmet needs, and behaviors per program.
  • •Translate AI product capabilities into consumer use cases, messaging, and brand storytelling with accurate expectations about limitations.
  • •Lead integrated campaigns from brief to launch and learning, coordinating paid, owned, earned, social, creators, partnerships, and experiences.
  • •Adapt global launches to local needs while protecting core brand strategy; originate local ideas when needed.
  • •Define success and learning plans before launch using brand and behavioral metrics; manage agencies, budgets, and production dependencies within authority and trade-offs.

Key Requirements

  • •12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with proven leadership of integrated B2C programs and hands-on experience marketing AI products.
  • •Deep local market knowledge and an insight-first approach.
  • •Strong product marketing expertise and genuine product curiosity, including exploring AI tools and translating complex capabilities into credible consumer stories.
  • •Strong strategic and creative judgment connecting brand positioning, product value, and distribution to a central campaign idea.
  • •Fluency in Portuguese, English, and Spanish, with the ability to communicate clearly and collaborate effectively across local, regional, and global teams.
Experience:12+ yearsTechnology marketingB2CAI productsLATAM
Skills:Strategic thinkingCreative judgmentMeasurement and experimentation disciplineCross-functional collaborationHands-on ownership
Languages:PortugueseEnglishSpanish

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor