Senior Marketing Specialist, Africa

Bybit
Africa
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Project management","Cross-functional collaboration","Written communication","Verbal communication","Data analysis"]

Drive the end-to-end planning, execution, and optimization of marketing campaigns for Africa, supporting user acquisition, engagement, and revenue growth. Create and manage multi-channel content (email, push, web, and social), design campaigns focused on acquisition and retention, and continuously improve performance using data-driven insights. Collaborate cross-functionally, analyze market trends, and report key metrics to stakeholders in a fast-moving industry.

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Bybit
Bybit
2 months ago

Senior Marketing Specialist, Africa

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Job Summary

Drive the end-to-end planning, execution, and optimization of marketing campaigns for Africa, supporting user acquisition, engagement, and revenue growth. Create and manage multi-channel content (email, push, web, and social), design campaigns focused on acquisition and retention, and continuously improve performance using data-driven insights. Collaborate cross-functionally, analyze market trends, and report key metrics to stakeholders in a fast-moving industry.
Location: Africa
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the full lifecycle of marketing campaigns, from concept and design to execution and post-campaign analysis.
  • •Develop and produce engaging marketing content across channels including email, push notifications, web content, and social media.
  • •Design and implement creative campaigns for user acquisition, retention, and revenue growth, optimizing based on performance data.
  • •Collaborate with cross-functional teams to align on objectives and ensure cohesive messaging.
  • •Analyze campaign performance and market trends, provide actionable insights, and report key metrics to stakeholders.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •Bachelor's degree in Marketing, Business, or a related field.
  • •At least 3 years of experience working in a Crypto Exchange or related setup (e.g., Decentralise Exchanges/ Crypto Applications).
  • •Proven experience in campaign management and digital marketing.
  • •Strong content creation skills across email, web, social media, and other digital platforms.
  • •Ability to analyze data, interpret insights, and optimize campaigns for improved performance.
Experience:3+ yearsCrypto exchangeDecentralise exchangesCrypto applications
Education:Bachelor's
Skills:Project managementCross-functional collaborationWritten communicationVerbal communicationData analysis
Languages:English

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn