Product Marketing Manager

Appdirect
Montreal
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Communication","Autonomy","Structured communication","Cross-functional collaboration","Ownership"]

Own end-to-end go-to-market strategy for Business Unit product launches, including positioning, success criteria, and cross-functional execution. Define and track marketing outcomes tied to pipeline and revenue targets, partner with Product Management to shape roadmap inputs, and build customer marketing and advocacy programs that support expansion. Lead analyst relations with firms such as Gartner, contribute to pricing and packaging recommendations, and align product marketing plans across sales and customer success.

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Appdirect
Appdirect
1 day ago

Product Marketing Manager

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Last checked: 20 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for Business Unit product launches, including positioning, success criteria, and cross-functional execution. Define and track marketing outcomes tied to pipeline and revenue targets, partner with Product Management to shape roadmap inputs, and build customer marketing and advocacy programs that support expansion. Lead analyst relations with firms such as Gartner, contribute to pricing and packaging recommendations, and align product marketing plans across sales and customer success.
Location: Montreal
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the full go-to-market strategy for Business Unit product launches, including positioning, success criteria, and cross-functional execution.
  • •Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance.
  • •Partner with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
  • •Build and execute the Business Unit customer marketing strategy, focusing on advocacy programs and expansion-stage motions to support cross-sell.
  • •Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.

Key Requirements

  • •3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
  • •Experience conducting competitive analysis, win/loss research, or market intelligence and using findings to influence product or positioning decisions.
  • •Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
  • •Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
  • •Ability to work autonomously across multiple initiatives as the primary product marketing owner for PartnerStack.
Experience:3-5 yearsB2B SaaSProduct marketingGo-to-marketWin/loss researchAnalyst relationsCustomer marketingProduct-led growth
Skills:CommunicationAutonomyStructured communicationCross-functional collaborationOwnership
Languages:FrenchEnglish

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn