Marketing Executive, Customer Engagement

American Express
Auckland
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Customer-focused","Analytical","Data-driven","Strategic execution","Stakeholder collaboration"]

Drive customer engagement for the New Zealand card portfolio by developing and executing lifecycle marketing strategies. Own end-to-end campaigns across CRM, digital, and partner channels, using customer and transaction data to improve segmentation, personalization, and performance. Partner with product, analytics, legal, compliance, servicing teams, and creative agencies to deliver premium cardholder experiences, strengthen loyalty, and reduce inactivity and attrition.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
American Express
American Express
2 months ago

Marketing Executive, Customer Engagement

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive customer engagement for the New Zealand card portfolio by developing and executing lifecycle marketing strategies. Own end-to-end campaigns across CRM, digital, and partner channels, using customer and transaction data to improve segmentation, personalization, and performance. Partner with product, analytics, legal, compliance, servicing teams, and creative agencies to deliver premium cardholder experiences, strengthen loyalty, and reduce inactivity and attrition.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute customer engagement strategies to drive card member spend, transaction frequency, and long-term loyalty.
  • •Identify opportunities across the customer lifecycle to increase engagement, reduce inactivity, and minimize attrition.
  • •Own end-to-end delivery of customer marketing campaigns across CRM, digital, and partner channels, including optimization and post-campaign analysis.
  • •Leverage customer and transaction data to inform segmentation, personalization, and actionable performance insights using a test-and-learn approach.
  • •Support product launches and maintain customer-facing content and communications across digital and servicing channels while partnering with relevant stakeholders.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability

Key Requirements

  • •Experience in customer marketing, CRM, lifecycle marketing, loyalty, or related disciplines.
  • •Ability to deliver end-to-end marketing campaigns from strategy through execution and optimization.
  • •Strong commercial acumen and understanding of marketing’s impact on revenue growth, engagement, and retention.
  • •Experience using customer insights and data to inform decisions and improve performance.
  • •Strong project management skills for managing multiple priorities and stakeholders.
Experience:Financial servicesLoyaltyTravelSubscriptionMembership-based businesses
Skills:Customer-focusedAnalyticalData-drivenStrategic executionStakeholder collaboration
Tech Stack:CRMMarketing automationCustomer segmentationExperimentation

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn