Audience Editor, Video

The New York Times
New York
Workplace: OnsiteFull timeUSD 120,000 - 135,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 3+ yearsSkills: ["Editorial judgment","Project management","Data analysis","Experimentation","Cross-functional collaboration"]

Lead the rollout and audience analysis of video projects across on-site and off-platform channels. Partner with video journalists and producers to implement and refine distribution strategies that maximize reach and impact, including linear video and multimedia stories. Optimize headlines, descriptions, and metadata for discovery, produce weekly/monthly/quarterly competitive reporting, and deliver daily/weekly/monthly audience insights to shape how stories are presented.

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The New York Times
The New York Times
1 month ago

Audience Editor, Video

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead the rollout and audience analysis of video projects across on-site and off-platform channels. Partner with video journalists and producers to implement and refine distribution strategies that maximize reach and impact, including linear video and multimedia stories. Optimize headlines, descriptions, and metadata for discovery, produce weekly/monthly/quarterly competitive reporting, and deliver daily/weekly/monthly audience insights to shape how stories are presented.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Manage video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support desk video initiatives.
  • •Optimize headlines, descriptions, and metadata to improve searchability and discovery while tailoring copy to platform styles.
  • •Develop and implement social distribution plans to maximize the reach and impact of video journalism.
  • •Track and analyze competitors’ video performance and deliver actionable daily, weekly, and monthly reports.
  • •Partner with editorial and audience teams (search, social, community, homepage, notifications, newsletters) to align strategies and ensure cohesive rollout of video projects.

Pay and Benefits

Salary: USD 120,000 - 135,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeavePaid SickPaid Parental

Key Requirements

  • •3+ years of experience in journalism or with a media company, ideally with proven audience engagement experience.
  • •Demonstrated understanding of mainstream and some emerging social channels.
  • •Proven project management skills.
  • •Ability to interpret video data into actionable feedback.
  • •Commitment to The New York Times mission and values.
Experience:3+ yearsJournalismMedia
Skills:Editorial judgmentProject managementData analysisExperimentationCross-functional collaboration
Languages:English
Tech Stack:AirtableGoogle SuiteYouTubeTikTok

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn