Lead, Integrated Product Marketing

GEICO
New York
Workplace: HybridFull timeUSD 82,000 - 129,150 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Written communication","Strategic thinking","Cross-functional collaboration","Relationship building","Strategic leadership"]

Own integrated messaging for GEICO’s Auto Insurance across owned, earned, and paid channels. Translate consumer strategy, segmentation, and competitive/product insights into funnel-appropriate comms strategy, creative briefs, and activation plans. Evolve and substantiate product and proof-point claims, build a research and learning agenda, and partner day to day with Creative, Social, Influencer, Experiential, and media/performance stakeholders so every segment tells one coherent brand story.

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GEICO
GEICO
1 month ago

Lead, Integrated Product Marketing

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Status: Live

Job Summary

Own integrated messaging for GEICO’s Auto Insurance across owned, earned, and paid channels. Translate consumer strategy, segmentation, and competitive/product insights into funnel-appropriate comms strategy, creative briefs, and activation plans. Evolve and substantiate product and proof-point claims, build a research and learning agenda, and partner day to day with Creative, Social, Influencer, Experiential, and media/performance stakeholders so every segment tells one coherent brand story.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Define how owned, earned, and paid activations come to life across the funnel for Auto Insurance, clarifying awareness, consideration, and conversion messaging.
  • •Translate consumer segments into messaging strategies, channel mixes, and creative direction; maintain connected brand narrative across paid, influencer, and experiential teams.
  • •Own messaging evolution, creative matrices, and message testing for the Auto Insurance product, including development/substantiation/translation of product and proof-point claims.
  • •Own the consumer research and messaging learning agenda, turning findings into messaging shifts, creative briefs, and channel recommendations with a test-and-learn rhythm.
  • •Serve as the day-to-day connective partner to Creative, Social, Influencer, Experiential, and performance/media partners; align comms strategy with business results and product research.

Pay and Benefits

Salary: USD 82,000 - 129,150 annually
Perks:401kHealth InsuranceTuition AssistanceFertility AssistanceRemote Work

Key Requirements

  • •Proven experience in product or brand marketing in a consumer-facing, multi-channel organization, translating segmentation and consumer insight into messaging strategy and briefs.
  • •Familiarity with funnel-stage marketing planning and channel mix across owned, earned, and paid.
  • •Experience working directly with creative teams to brief effectively and evaluate output against strategy.
  • •Comfort working with qualitative and quantitative consumer research and turning findings into strategic direction.
  • •Bachelor’s degree required.
Experience:InsuranceFinancial servicesConsumer marketingMulti-channel
Education:Bachelor's
Skills:Written communicationStrategic thinkingCross-functional collaborationRelationship buildingStrategic leadership

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn