GEICO

6 days ago

Lead, Integrated Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own integrated messaging for GEICO’s Auto Insurance across owned, earned, and paid channels. Translate consumer strategy, segmentation, and competitive/product insights into funnel-appropriate comms strategy, creative briefs, and activation plans. Evolve and substantiate product and proof-point claims, build a research and learning agenda, and partner day to day with Creative, Social, Influencer, Experiential, and media/performance stakeholders so every segment tells one coherent brand story.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define how owned, earned, and paid activations come to life across the funnel for Auto Insurance, clarifying awareness, consideration, and conversion messaging.
•Translate consumer segments into messaging strategies, channel mixes, and creative direction; maintain connected brand narrative across paid, influencer, and experiential teams.
•Own messaging evolution, creative matrices, and message testing for the Auto Insurance product, including development/substantiation/translation of product and proof-point claims.
•Own the consumer research and messaging learning agenda, turning findings into messaging shifts, creative briefs, and channel recommendations with a test-and-learn rhythm.
•Serve as the day-to-day connective partner to Creative, Social, Influencer, Experiential, and performance/media partners; align comms strategy with business results and product research.

Pay and Benefits

Salary: USD 82,000 - 129,150 annually

Perks:401kHealth InsuranceTuition AssistanceFertility AssistanceRemote Work

Key Requirements

•Proven experience in product or brand marketing in a consumer-facing, multi-channel organization, translating segmentation and consumer insight into messaging strategy and briefs.
•Familiarity with funnel-stage marketing planning and channel mix across owned, earned, and paid.
•Experience working directly with creative teams to brief effectively and evaluate output against strategy.
•Comfort working with qualitative and quantitative consumer research and turning findings into strategic direction.
•Bachelor’s degree required.

Experience:InsuranceFinancial servicesConsumer marketingMulti-channel

Education:Bachelor's

Skills:Written communicationStrategic thinkingCross-functional collaborationRelationship buildingStrategic leadership

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO

GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Chevy Chase, United States

Founded: 1936

Website LinkedIn

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GEICO

6 days ago

Lead, Integrated Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define how owned, earned, and paid activations come to life across the funnel for Auto Insurance, clarifying awareness, consideration, and conversion messaging.
•Translate consumer segments into messaging strategies, channel mixes, and creative direction; maintain connected brand narrative across paid, influencer, and experiential teams.
•Own messaging evolution, creative matrices, and message testing for the Auto Insurance product, including development/substantiation/translation of product and proof-point claims.
•Own the consumer research and messaging learning agenda, turning findings into messaging shifts, creative briefs, and channel recommendations with a test-and-learn rhythm.
•Serve as the day-to-day connective partner to Creative, Social, Influencer, Experiential, and performance/media partners; align comms strategy with business results and product research.

Pay and Benefits

Salary: USD 82,000 - 129,150 annually

Perks:401kHealth InsuranceTuition AssistanceFertility AssistanceRemote Work

Key Requirements

•Proven experience in product or brand marketing in a consumer-facing, multi-channel organization, translating segmentation and consumer insight into messaging strategy and briefs.
•Familiarity with funnel-stage marketing planning and channel mix across owned, earned, and paid.
•Experience working directly with creative teams to brief effectively and evaluate output against strategy.
•Comfort working with qualitative and quantitative consumer research and turning findings into strategic direction.
•Bachelor’s degree required.

Experience:InsuranceFinancial servicesConsumer marketingMulti-channel

Education:Bachelor's

Skills:Written communicationStrategic thinkingCross-functional collaborationRelationship buildingStrategic leadership

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Chevy Chase, United States

Founded: 1936

Website LinkedIn