Digital Media Specialist

Assist in developing and optimizing retail media campaigns that drive sales across key brands. Plan, buy, execute, and report on digital media, analyzing results and reallocating budget to improve ROI. Maintain brand experience across merchandising platforms, support content initiatives and SEO, and partner with sales, channel marketing, finance, shopper marketing, brand teams, and agencies. Own relationships with sales and the media agency, negotiating packages and managing an annual budget.