Head of Retail Vans

Lead Vans retail revenue and profitability across EMEA by translating brand strategy into consumer-led in-store execution. Own the end-to-end retail commercial plan, retail trading and seasonal go-to-market calendar, and store tiering logic. Drive the customer experience through service models and VM standards, maintain field presence to coach leadership, and oversee fleet strategy including store openings, closures, and relocations.