Head of Retail Vans

VF Corporation
Switzerland
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsSkills: ["Strategic leadership","Collaboration","Stakeholder management","Commercial execution","Decision-making"]

Lead Vans retail revenue and profitability across EMEA by translating brand strategy into consumer-led in-store execution. Own the end-to-end retail commercial plan, retail trading and seasonal go-to-market calendar, and store tiering logic. Drive the customer experience through service models and VM standards, maintain field presence to coach leadership, and oversee fleet strategy including store openings, closures, and relocations.

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FursaFursa
VF Corporation
VF Corporation
2 months ago

Head of Retail Vans

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead Vans retail revenue and profitability across EMEA by translating brand strategy into consumer-led in-store execution. Own the end-to-end retail commercial plan, retail trading and seasonal go-to-market calendar, and store tiering logic. Drive the customer experience through service models and VM standards, maintain field presence to coach leadership, and oversee fleet strategy including store openings, closures, and relocations.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Partner with key Vans leadership to define retail LRP goals aligned with GM and VP Retail and deliver revenue, margin, and contribution targets.
  • •Translate brand and financial goals into a retail trading plan with Planning, Merch & Brand, ensuring alignment to the financial plan and forecast.
  • •Lead the retail go-to-market process and own the retail commercial calendar across seasonal peaks, campaigns, and local trading moments.
  • •Own the end-to-end store customer experience aligned to brand strategy, including service models, VM quality, store environment, and storytelling; maintain field presence to coach leadership.
  • •Oversee fleet strategy by defining store concepts and tiering, supporting lease negotiations, and managing the store lifecycle (openings, closures, relocations) aligned to distribution strategy.

Pay and Benefits

Perks:Gym MembershipEmployee Discount

Key Requirements

  • •10+ years of retail leadership experience in global organizations, ideally within consumer, lifestyle, or fashion brands operating in complex, fast-paced retail environments.
  • •Strong collaboration and influencing skills to engage and align senior stakeholders across Brand, Planning, Marketing, Merchandising, Finance, and Digital.
  • •Demonstrated ability to deliver commercial results while balancing brand equity, consumer experience, and financial performance.
  • •Experience in retail network expansion, portfolio optimization, and developing innovative store concepts.
  • •Fluency in English; additional European languages are an advantage.
Experience:10+ years
Skills:Strategic leadershipCollaborationStakeholder managementCommercial executionDecision-making
Languages:English

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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