Market Development Lead

Campbell Soup
New Hampshire
Workplace: OnsiteFull timeUSD 67,000 - 92,200 annuallyFunction: Administration & Executive AssistanceExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Influencing","Leadership","Problem-solving","Analytical skills"]

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets to execute weekly, period, and quarterly sales plans. Build relationships with IDPs and retailer decision-makers, lead route consults, and secure incremental placements through data-driven targeting. Support call coverage, inventory/logistics coordination, and planogram compliance, while translating retailer performance trends into actionable insights for internal teams.

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Campbell Soup
Campbell Soup
3 weeks ago

Market Development Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live
Reposted: first listed 3 weeks ago

Job Summary

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets to execute weekly, period, and quarterly sales plans. Build relationships with IDPs and retailer decision-makers, lead route consults, and secure incremental placements through data-driven targeting. Support call coverage, inventory/logistics coordination, and planogram compliance, while translating retailer performance trends into actionable insights for internal teams.
Location: New Hampshire
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
  • •Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and improve route health.
  • •Drive portfolio execution to deliver weekly/period/quarterly sales plans and grow market share.
  • •Identify market opportunities and set targets for distribution, merchandising, promotions, and key retailer events.
  • •Use data to identify retailer requirements and performance trends, communicate insights to IDPs/internal partners, and support new item launches, planogram compliance, and store resets.
Travel: Medium travel

Pay and Benefits

Salary: USD 67,000 - 92,200 annually
Perks:Health InsuranceDental401kPaid LeaveLife InsuranceDisability Insurance

Key Requirements

  • •3+ years of related sales or CPG experience, or 2+ years with a bachelor’s degree.
  • •Strong written and verbal communication plus influencing, leadership, problem-solving, technical, and analytical skills.
  • •Proficiency in Microsoft Excel and PowerPoint.
  • •Ability to travel locally and overnight, relocate if required, and work flexible hours based on retailer needs.
  • •Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs.
Experience:3+ yearsCPGSales
Education:Bachelor's
Skills:CommunicationInfluencingLeadershipProblem-solvingAnalytical skills
Tech Stack:Microsoft OfficeMicrosoft ExcelPowerPoint

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
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Glassdoor: 3.5
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