Senior Brand Creative Manager

thatgamecompany
Anywhere
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Logical reasoning","Cross-functional collaboration","Data analysis","Creative iteration"]

Own the end-to-end ideation, scriptwriting, and production of brand video and UA performance creative for overseas markets. Build tailored creative strategies for seasonal themes and IP collaborations, while maintaining premium global visual quality. Collaborate with designers, 3D/video editors, and vendors to deliver structured briefs and high-fidelity outputs. Use full-funnel metrics to diagnose creative fatigue and iterate quickly for improved CPM, retention, CTR, and CVR.

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FursaFursa
thatgamecompany
thatgamecompany
2 months ago

Senior Brand Creative Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own the end-to-end ideation, scriptwriting, and production of brand video and UA performance creative for overseas markets. Build tailored creative strategies for seasonal themes and IP collaborations, while maintaining premium global visual quality. Collaborate with designers, 3D/video editors, and vendors to deliver structured briefs and high-fidelity outputs. Use full-funnel metrics to diagnose creative fatigue and iterate quickly for improved CPM, retention, CTR, and CVR.
Location: Anywhere
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Lead ideation, scriptwriting, and production of visual assets including brand videos, UA performance ads, community UGC hooks, and app store storefront creatives.
  • •Create tailored creative strategies for seasonal themes and IP collaborations to deliver emotional resonance and precise visual positioning for target demographics.
  • •Maintain premium international aesthetic standards, controlling color grading, composition, pacing, and visual sophistication while avoiding low-quality UA tropes.
  • •Guide and collaborate with visual designers, 3D/video editors, and external vendors; translate creative intent into clear production briefs.
  • •Analyze full-funnel performance metrics (e.g., CPM, retention, CTR, CVR) to diagnose creative fatigue and implement rapid iteration and optimization plans.

Key Requirements

  • •5+ years producing overseas gaming brand videos, with strong empathy for players’ emotional pain points and regional subcultures.
  • •Proficiency in After Effects and Premiere Pro, including skilled use of VFX plugins; Motion Graphics (MG) and 2D animation are preferred.
  • •Ability to build logical frameworks for creative pitches and balance brand identity with UA acquisition efficiency.
  • •Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or a related field (preferred).
  • •Professional working proficiency in Chinese and English; Japanese fluency is a plus, plus a required portfolio/showcase link.
Experience:5+ yearsOverseas gaming
Education:Bachelor's
Skills:Strategic thinkingLogical reasoningCross-functional collaborationData analysisCreative iteration
Languages:ChineseEnglishJapanese
Tech Stack:After EffectsPremiere ProVFX pluginsMotion graphics2D animation

Company Brief

thatgamecompany
thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.
Industry: Gaming
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2006
WebsiteLinkedIn