Director, Marketing Insights & Analytics

Global Payments
Atlanta
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10-15 yearsSkills: ["Leadership","Executive communication","Influencing","Data storytelling","Cross-functional collaboration"]

Lead the global Marketing Performance & Insights function by transforming how marketing data is leveraged to drive growth, pipeline performance, ROI, and decision-making across regions. Standardize KPIs and reporting frameworks, modernize analytics with scalable data models and automated solutions, and translate complex insights into clear narratives. Partner with Marketing, Revenue, BI, Finance, and Enterprise Data to align on governance, forecasting, and performance strategies.

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FursaFursa
Global Payments
Global Payments
2 months ago

Director, Marketing Insights & Analytics

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Last checked: 36 days agoStatus: Live

Job Summary

Lead the global Marketing Performance & Insights function by transforming how marketing data is leveraged to drive growth, pipeline performance, ROI, and decision-making across regions. Standardize KPIs and reporting frameworks, modernize analytics with scalable data models and automated solutions, and translate complex insights into clear narratives. Partner with Marketing, Revenue, BI, Finance, and Enterprise Data to align on governance, forecasting, and performance strategies.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead and scale a global analytics function that delivers actionable marketing and revenue insights to improve growth, pipeline acceleration, and ROI.
  • •Define the global marketing insights strategy by standardizing KPIs, reporting frameworks, and data storytelling for executive decision-making.
  • •Transform the analytics ecosystem with scalable data models, modern reporting tools, and automated solutions to improve efficiency and speed to insight.
  • •Enable data-driven decision-making by translating complex analytics into clear narratives that guide strategy and improve conversion outcomes.
  • •Partner cross-functionally with Marketing, Revenue Operations (RevOps), BI, Finance, and Enterprise Data to align on governance, forecasting, and performance strategies.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •10–15+ years of experience in marketing analytics, business intelligence, or data strategy with measurable business impact.
  • •Proven success leading and developing high-performing analytics teams, including global or distributed models.
  • •Deep expertise in marketing and revenue analytics, including pipeline performance, conversion optimization, and ROI measurement.
  • •Advanced proficiency in Power BI and DAX, with understanding of modern data ecosystems, ELT processes, and semantic data layers.
  • •Exceptional executive communication and influencing skills to turn complex data into clear, actionable insights.
Experience:10-15 years
Skills:LeadershipExecutive communicationInfluencingData storytellingCross-functional collaboration
Tech Stack:Power BIDAXELTMicrosoft Copilot

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Global Payments
Global Payments provides payment technology and software solutions for merchants, issuers, and partners worldwide, enabling electronic payments, omni-channel commerce, and value-added services across industries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Atlanta, United States
Founded: 2001
WebsiteLinkedIn