Visa

1 month ago

Sr. Manager - Marketing Research

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Lead marketing research for the North America Marketing Services team, partnering with financial institutions, merchants, fintechs, and ecosystem partners to translate business questions into actionable research plans. Design and execute quantitative and qualitative studies (e.g., brand lift, creative testing, positioning, segmentation, journey research), manage external vendors end-to-end, and synthesize results into executive-ready narratives that inform strategy, campaign development, activations, and performance measurement.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Partner with clients and internal stakeholders to understand marketing priorities, campaign goals, and research needs.
•Translate business questions into research plans that inform strategy, messaging, channel planning, and activations.
•Lead quantitative and qualitative research initiatives including campaign effectiveness, brand lift, creative/message testing, and audience insights/segmentation.
•Develop research briefs, questionnaires, discussion guides, analysis plans, and reporting frameworks with vendors and internal partners.
•Synthesize findings into executive-ready narratives and present recommendations confidently to clients and senior stakeholders.

Travel: Low travel

Pay and Benefits

Salary: USD 180,600 - 289,300 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•8+ years of relevant work experience with a Bachelor’s degree (or at least 5 years with an Advanced Degree such as Masters/MBA/JD/MD, or 2 years with a PhD).
•Demonstrated experience designing and executing both quantitative and qualitative research.
•Experience using research to support marketing strategy, campaign development, brand strategy, customer experience, or consumer behavior analysis.
•Strong experience managing external research vendors and overseeing research projects from brief through final presentation.
•Proven ability to translate research findings into actionable business and marketing recommendations, with excellent written, verbal, visual communication, and presentation skills.

Experience:8+ yearsMarket researchConsumer insightsFinancial servicesPaymentsTechnologyCommerceConsumer marketing

Education:Bachelor's

Skills:Presentation skillsClient relationship managementQuantitative researchQualitative researchTranslating insights into actionable recommendations

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

1 month ago

Sr. Manager - Marketing Research

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Partner with clients and internal stakeholders to understand marketing priorities, campaign goals, and research needs.
•Translate business questions into research plans that inform strategy, messaging, channel planning, and activations.
•Lead quantitative and qualitative research initiatives including campaign effectiveness, brand lift, creative/message testing, and audience insights/segmentation.
•Develop research briefs, questionnaires, discussion guides, analysis plans, and reporting frameworks with vendors and internal partners.
•Synthesize findings into executive-ready narratives and present recommendations confidently to clients and senior stakeholders.

Travel: Low travel

Pay and Benefits

Salary: USD 180,600 - 289,300 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•8+ years of relevant work experience with a Bachelor’s degree (or at least 5 years with an Advanced Degree such as Masters/MBA/JD/MD, or 2 years with a PhD).
•Demonstrated experience designing and executing both quantitative and qualitative research.
•Experience using research to support marketing strategy, campaign development, brand strategy, customer experience, or consumer behavior analysis.
•Strong experience managing external research vendors and overseeing research projects from brief through final presentation.
•Proven ability to translate research findings into actionable business and marketing recommendations, with excellent written, verbal, visual communication, and presentation skills.

Experience:8+ yearsMarket researchConsumer insightsFinancial servicesPaymentsTechnologyCommerceConsumer marketing

Education:Bachelor's

Skills:Presentation skillsClient relationship managementQuantitative researchQualitative researchTranslating insights into actionable recommendations

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor