Authentic Brands Group

1 month ago

Associate Director, Social & Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 56 minutes agoStatus: Live

Job Summary

Lead the social and digital marketing strategy for the Lifestyle Fashion portfolio in the EMEAI region, driving audience growth, engagement, and commercial impact through social-first, platform-native content and integrated campaigns. Collaborate with licensees, regional teams and cross-functional partners to elevate brand presence across Meta, TikTok, YouTube, Pinterest and emerging channels.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional priorities and commercial objectives.
•Drive audience growth, engagement and brand relevance through social-first and content-led marketing strategies.
•Partner closely with licensees and regional teams to improve social planning, campaign execution and platform performance across markets.
•Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
•Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support brand and commercial growth.

Key Requirements

•Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
•Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
•Proven experience running a global social account, developing content and scaling performance.
•Experience working with regional markets, partners, or licensees across EMEAI.
•Strong commercial awareness with the ability to connect brand storytelling to business results.

Experience:FashionRetailLifestyleConsumer brands

Skills:Stakeholder managementPresentationCommunicationLeadershipInfluence

Languages:English

Tech Stack:MetaTikTokYouTubePinterestAdobeAnalytics

Company Brief

Authentic Brands Group

Authentic Brands Group is a brand management company that acquires, develops, and markets consumer and lifestyle brands across fashion, footwear, and entertainment through licensing, wholesale, and retail partnerships.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 2010

Website LinkedIn

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Authentic Brands Group

1 month ago

Associate Director, Social & Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 56 minutes agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional priorities and commercial objectives.
•Drive audience growth, engagement and brand relevance through social-first and content-led marketing strategies.
•Partner closely with licensees and regional teams to improve social planning, campaign execution and platform performance across markets.
•Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
•Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support brand and commercial growth.

Key Requirements

•Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
•Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
•Proven experience running a global social account, developing content and scaling performance.
•Experience working with regional markets, partners, or licensees across EMEAI.
•Strong commercial awareness with the ability to connect brand storytelling to business results.

Experience:FashionRetailLifestyleConsumer brands

Skills:Stakeholder managementPresentationCommunicationLeadershipInfluence

Languages:English

Tech Stack:MetaTikTokYouTubePinterestAdobeAnalytics

Company Brief

Authentic Brands Group

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 2010

Website LinkedIn