Network Growth Marketing Manager

Nocd
Chicago
Workplace: OnsiteFull timeUSD 90,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Analytics","Project management","Communication","Organization","Cross-functional collaboration"]

Build and scale the marketing engine that drives therapist applications for NOCD’s clinical network. Own top-of-funnel strategy and volume, including employer brand, content, channel strategy, conversion rate optimization, and creative testing. Partner with Recruiting, Network Growth, and Clinical teams to translate hiring priorities into marketing that converts. Define funnel performance, build dashboards, manage budgets across channels, and use data to continuously improve cost-per-application efficiency.

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Nocd
Nocd
1 day ago

Network Growth Marketing Manager

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Last checked: 13 hours agoStatus: Live

Job Summary

Build and scale the marketing engine that drives therapist applications for NOCD’s clinical network. Own top-of-funnel strategy and volume, including employer brand, content, channel strategy, conversion rate optimization, and creative testing. Partner with Recruiting, Network Growth, and Clinical teams to translate hiring priorities into marketing that converts. Define funnel performance, build dashboards, manage budgets across channels, and use data to continuously improve cost-per-application efficiency.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the therapist application pipeline KPI by assessing the funnel, identifying gaps, and designing marketing strategies to hit weekly and monthly growth targets.
  • •Build employer brand and awareness for specialized therapists through content, campaigns, testimonials, and channel presence.
  • •Develop and execute content marketing across formats (video, social, email, landing pages, testimonials, clinician stories) to address therapist pain points and career goals.
  • •Identify, test, and scale acquisition channels (e.g., paid social, SEO/organic, job boards, programmatic, communities, partnerships, referrals, events) and diversify the applicant pipeline.
  • •Run conversion rate optimization and creative testing, build dashboards and reporting for funnel performance, and manage marketing spend to maximize cost-per-application efficiency.

Pay and Benefits

Salary: USD 90,000 - 140,000 annually
Equity and Bonus:Equity

Key Requirements

  • •2+ years of experience in marketing with a track record of building top-of-funnel or demand generation programs (talent marketing, growth marketing, or consumer acquisition marketing).
  • •Proven ability to construct strategy from an ambiguous/early-stage starting point, building a channel/program/function without a clear playbook.
  • •Strong content marketing skills, able to conceive, brief, and ship content that converts.
  • •Comfort with conversion rate optimization, including running A/B tests and interpreting funnel data to take action.
  • •Demonstrated ability to take a channel/program from zero or early stage to a repeatable growth engine, with strong analytical and project management skills.
Experience:2+ yearsHealthcareTalent acquisitionRecruitment marketingHigh-growth startup
Skills:AnalyticsProject managementCommunicationOrganizationCross-functional collaboration

Company Brief

Nocd
Operates an online platform delivering evidence-based treatment for obsessive–compulsive disorder (OCD), connecting users with therapists, guided self-help, and exposure and response prevention (ERP) therapy resources to support remote care.
Industry: Mental Health
Website