Senior Specialist Product Marketing, Public Market Investments

Northern Trust
Chicago, New York
Workplace: HybridFull timeUSD 95,600 - 162,400 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Project management","Organizational skills","Stakeholder management","Collaboration"]

Drive product marketing strategy for Public Market Investments across Liquidity, ETFs, and Custom SMAs. Develop positioning and value propositions, translate technical concepts into client-focused messaging, and own go-to-market workstreams from launch plans and campaign inputs to sales enablement and website/content updates. Coordinate across Marketing and investment/product/distribution partners, track performance insights, and ensure materials are accurate, differentiated, and compliant.

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FursaFursa
Northern Trust
Northern Trust
4 days ago

Senior Specialist Product Marketing, Public Market Investments

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Last checked: 5 hours agoStatus: Live

Job Summary

Drive product marketing strategy for Public Market Investments across Liquidity, ETFs, and Custom SMAs. Develop positioning and value propositions, translate technical concepts into client-focused messaging, and own go-to-market workstreams from launch plans and campaign inputs to sales enablement and website/content updates. Coordinate across Marketing and investment/product/distribution partners, track performance insights, and ensure materials are accurate, differentiated, and compliant.
Location: Chicago, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute product marketing strategies for Public Markets capabilities including Liquidity, ETFs, and Custom SMAs in alignment with business priorities.
  • •Develop product positioning and translate technical concepts into clear, compelling messaging for institutional and intermediary client segments.
  • •Manage product launch and go-to-market workstreams, including messaging, content development, campaign inputs, website updates, and sales enablement deliverables.
  • •Create and maintain product marketing content across presentations, web pages, articles, videos, social content, campaign materials, and recurring communications.
  • •Track timelines and deliverables, analyze performance insights to improve messaging/content/activation, and partner with Compliance/Legal to ensure regulatory readiness.

Pay and Benefits

Salary: USD 95,600 - 162,400 annually
Equity and Bonus:Equity
Perks:401kPensionHealth InsuranceDentalVisionPaid LeaveParental LeaveCaregiver LeaveLife InsuranceDisabilitySpending Accounts

Key Requirements

  • •7+ years of asset management marketing experience in public market investments with B2B focus.
  • •Familiarity with institutional, wealth, and intermediary client segments, including buy psychology and sales cycles.
  • •Experience supporting product launches, go-to-market programs, campaigns, and sales enablement initiatives.
  • •Strong written and verbal communication, including ability to write differentiated product messaging for varied audiences.
  • •Strong project-management and organizational skills to manage multiple priorities, stakeholders, and deadlines.
Experience:7+ yearsAsset managementPublic marketsB2BETFsLiquidity
Skills:CommunicationProject managementOrganizational skillsStakeholder managementCollaboration
Tech Stack:Microsoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft CoPilotMarketing automationContent managementAnalyticsSales enablement platforms

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Northern Trust
Global financial services firm providing wealth management, asset servicing, asset management, and banking solutions to institutions, corporations, and affluent individuals, with a focus on custody, investment management, and technology-driven services.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 1889
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn