Product Marketing Manager - Fleet Management and Equipment Monitoring

Gomotive
United States
Workplace: RemoteFull timeUSD 97,000 - 154,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Attention to detail","Organization","Project management","Cross-functional coordination","Storytelling"]

Own go-to-market for fleet management and equipment monitoring features by planning launches, updating messaging, and building enablement materials. Conduct customer research and track post-launch KPIs to refine positioning and improve performance. Create safety-focused marketing assets, maintain competitive intelligence for telematics and safety rivals, and partner across product, sales enablement, and marketing to coordinate roadmap and GTM execution.

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FursaFursa
Gomotive
Gomotive
1 day ago

Product Marketing Manager - Fleet Management and Equipment Monitoring

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Last checked: 45 minutes agoStatus: Live

Job Summary

Own go-to-market for fleet management and equipment monitoring features by planning launches, updating messaging, and building enablement materials. Conduct customer research and track post-launch KPIs to refine positioning and improve performance. Create safety-focused marketing assets, maintain competitive intelligence for telematics and safety rivals, and partner across product, sales enablement, and marketing to coordinate roadmap and GTM execution.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support end-to-end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.
  • •Conduct customer research and track post-launch KPIs to understand feature performance and refine messaging.
  • •Develop safety marketing assets such as slides, one-pagers, demo flows, customer stories, and feature deep dives.
  • •Maintain competitive intelligence for safety and telematics competitors and translate insights into guidance for Sales, Product, and leadership.
  • •Partner with Product Managers, Sales Enablement, and marketing teams to align priorities and coordinate GTM execution across teams.

Pay and Benefits

Salary: USD 97,000 - 154,000 annually
Perks:Health InsurancePharmacyVisionDentalPaid Leave401kLife InsuranceShort TermLong Term

Key Requirements

  • •4+ years of experience in product marketing or B2B marketing, preferably in tech or SaaS, translating technical concepts into customer benefits.
  • •Excellent attention to detail and strong organization, with the ability to manage multiple projects under tight deadlines.
  • •Comfort working through ambiguity and creating structure in fast-moving environments.
  • •Strong project management skills, including cross-functional coordination and clear communication.
  • •Ability to conduct research, synthesize insights, and support competitive and market analysis.
Experience:4+ yearsB2B marketingSaaSTech
Skills:Attention to detailOrganizationProject managementCross-functional coordinationStorytelling
Languages:English

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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