Director, Marketing

Lalamove
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Cross-cultural collaboration","Communication","Stakeholder management","Data-driven thinking"]

Lead end-to-end marketing strategy and execution across Lalamove’s international markets, driving campaigns, events, digital marketing, PR, and loyalty programs to grow user/driver acquisition and retention. Own brand building, integrated marketing, and data-driven performance management using key metrics (CAC, CPO, CVR, CPL). Manage and scale the marketing organization, guide cross-functional processes, and set budgets, resource plans, and reporting.

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FursaFursa
Lalamove
Lalamove
2 days ago

Director, Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead end-to-end marketing strategy and execution across Lalamove’s international markets, driving campaigns, events, digital marketing, PR, and loyalty programs to grow user/driver acquisition and retention. Own brand building, integrated marketing, and data-driven performance management using key metrics (CAC, CPO, CVR, CPL). Manage and scale the marketing organization, guide cross-functional processes, and set budgets, resource plans, and reporting.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead long-term brand building, marketing communications, and PR across all markets.
  • •Manage conception, development, and implementation of marketing plans, strategies, and promotional programs across supply and demand channels.
  • •Own strategic and tactical execution of marketing campaigns, including test/control segmentation, tracking, results reporting, analysis, and recommendations.
  • •Oversee and grow the marketing organization structure and day-to-day activities, creating processes between market and functional teams.
  • •Develop short- and long-term scheduling, budget, and resource needs, and continuously analyze competitive environment and consumer trends.

Key Requirements

  • •Minimum 10 years of marketing experience from MNC headquarters or regional headquarters.
  • •Proven ability to lead and deliver full-spectrum marketing teams focused on growth and retention.
  • •Strong expertise in digital marketing, integrated marketing campaigns, and paid acquisition/CRM/retention marketing (plus).
  • •Highly proficient in marketing technology and complex marketing tracking infrastructures.
  • •Extensive experience in marketing planning and budgeting, using key marketing metrics (e.g., CAC, CPO, CVR, CPL).
Experience:LogisticsDeliveryMarketingDigital marketingCRMGrowth marketing
Skills:LeadershipCross-cultural collaborationCommunicationStakeholder managementData-driven thinking

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn