Brand Paid Media Manager

Cursor
San Francisco, New York
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningSkills: ["Strategic thinking","Analytical mindset","Negotiation","Creative judgment","Project management"]

Own top-of-funnel brand paid media strategy and execution across channels like television, podcasts, out-of-home, streaming audio/video, and emerging placements. Plan, budget, forecast, and negotiate media investments with agencies and partners, translating strategy into clear channel and creative briefs. Build testing and measurement frameworks using brand lift, incrementality, and experiments to connect brand activity to awareness, consideration, demand, and long-term growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Cursor
Cursor
3 days ago

Brand Paid Media Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own top-of-funnel brand paid media strategy and execution across channels like television, podcasts, out-of-home, streaming audio/video, and emerging placements. Plan, budget, forecast, and negotiate media investments with agencies and partners, translating strategy into clear channel and creative briefs. Build testing and measurement frameworks using brand lift, incrementality, and experiments to connect brand activity to awareness, consideration, demand, and long-term growth.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Develop and execute top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, sponsorships, and emerging channels.
  • •Lead media planning, budgeting, forecasting, and allocation across brand campaigns.
  • •Identify markets, audiences, programs, creators, and cultural moments for maximum brand impact.
  • •Manage media buying, negotiations, and relationships with agencies, networks, publishers, podcast partners, and vendors.
  • •Build measurement frameworks and testing plans, using brand-lift studies and incrementality analysis to evaluate campaign impact.

Key Requirements

  • •Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TV.
  • •Track record managing meaningful media budgets and making disciplined investment decisions.
  • •Strong knowledge of media planning fundamentals (reach, frequency, audience composition, market selection, and media mix).
  • •Experience working directly with media partners, publishers, networks, or agencies.
  • •Experience with brand measurement methods such as brand-lift studies, incrementality testing, or media mix modeling.
Skills:Strategic thinkingAnalytical mindsetNegotiationCreative judgmentProject management

Company Brief

Cursor
Builds Cursor, an AI-powered development platform and code editor that helps developers write, review, and maintain code using large language models and developer-focused automation tools for enterprise engineering teams.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 3.0
WebsiteLinkedInGlassdoor