CRM & Marketing Specialist (London or North Yorkshire)

De Beers Group
London
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Organisational skills","Attention to detail","Customer focus","Creativity","Multi-priority management"]

Plan and deliver CRM-driven customer communications and integrated marketing campaigns across multiple channels. Manage inbound and outbound messaging in Salesforce, create and adapt customer-facing content from technical and agronomic information, and coordinate lead handover to sales. Maintain high-quality CRM data, monitor campaign performance, collaborate with technical experts and external agencies, and support content repurposing across digital platforms and print materials.

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De Beers Group
De Beers Group
13 hours ago

CRM & Marketing Specialist (London or North Yorkshire)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Plan and deliver CRM-driven customer communications and integrated marketing campaigns across multiple channels. Manage inbound and outbound messaging in Salesforce, create and adapt customer-facing content from technical and agronomic information, and coordinate lead handover to sales. Maintain high-quality CRM data, monitor campaign performance, collaborate with technical experts and external agencies, and support content repurposing across digital platforms and print materials.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Manage inbound and outbound customer and prospect communications through Salesforce, including email campaigns, enquiries, responses, and follow-ups.
  • •Plan, execute, and maintain CRM-driven communication programmes such as newsletters and nurture campaigns.
  • •Coordinate handover of qualified leads, customer enquiries, and opportunities to sales managers and technical specialists.
  • •Create and repurpose marketing content using customer insights and technical data, translating agronomic/scientific information for multiple audiences.
  • •Coordinate with external agencies, review deliverables for accuracy and brand consistency, and support measurement and continuous improvement of marketing activity.

Key Requirements

  • •Bachelor's degree or higher education in Marketing, Communications, Media Studies, Digital Marketing, Agriculture, Crop Science, or a related discipline.
  • •Experience in marketing, CRM, customer engagement, or marketing operations.
  • •Experience developing and executing marketing campaigns and customer communications through CRM platforms.
  • •Ability to create customer-facing content from technical, scientific, or complex subject matter.
  • •Experience marketing agricultural products, inputs, or services (desirable).
Education:Bachelor's
Skills:Organisational skillsAttention to detailCustomer focusCreativityMulti-priority management
Certifications:Salesforce certificationsCRM certificationsDigital marketing certifications
Languages:English
Tech Stack:Salesforce CRMEmail marketingMarketing automation platformsDigital platformsWebsitesSocial mediaAI tools

Company Brief

De Beers Group
Global diamond company specialising in diamond exploration, mining, trading and retail, operating across mining, polishing and luxury jewellery brands including De Beers London, Forevermark and Element Six.
Industry: Mining & Metals
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Headquarters: London, United Kingdom
Founded: 1888
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