Manager, Global Creative Strategy & Research

Sony Pictures
United States
Workplace: OnsiteFull timeUSD 92,879 - 120,743 annuallyFunction: Strategy & Corporate DevelopmentEducation: bachelorsSkills: ["Strategic thinking","Executive communication","Leadership","Mentoring","Project management"]

Lead end-to-end quantitative and qualitative research programs that inform creative strategy and marketing decisions across multiple high-profile global theatrical releases. Partner with senior research leadership and marketing stakeholders to synthesize survey results, creative testing, tracking, and consumer insights into actionable title strategies. Manage research methodologies, external research vendors, and weekly tracking/reporting, while coaching junior analysts and driving continuous process improvements.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Pictures
Sony Pictures
1 month ago

Manager, Global Creative Strategy & Research

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 35 days agoStatus: Live

Job Summary

Lead end-to-end quantitative and qualitative research programs that inform creative strategy and marketing decisions across multiple high-profile global theatrical releases. Partner with senior research leadership and marketing stakeholders to synthesize survey results, creative testing, tracking, and consumer insights into actionable title strategies. Manage research methodologies, external research vendors, and weekly tracking/reporting, while coaching junior analysts and driving continuous process improvements.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases as primary research lead or support.
  • •Synthesize survey results, creative testing, domestic/international tracking, exits, consumer trends, social insights, and analytics into cohesive title strategies and recommendations.
  • •Design research methodologies, questionnaires, discussion guides, vendor briefs, and reporting frameworks with high analytical rigor and data quality.
  • •Manage relationships with external research vendors, ensuring quality, timelines, budgets, and continuous process improvement.
  • •Oversee weekly global tracking, box office forecasting inputs, custom studies, and executive reporting; present findings to senior marketing leadership and global stakeholders.
Travel: Low travel

Pay and Benefits

Salary: USD 92,879 - 120,743 annually
Perks:Annual Incentive

Key Requirements

  • •Bachelor's degree required.
  • •~5+ years of relevant experience in market research, consumer insights, strategy, or entertainment research.
  • •Deep expertise in quantitative and qualitative research methodologies including advertising testing, brand positioning, audience segmentation, tracking, and focus groups.
  • •Demonstrated ability to independently manage complex, high-visibility projects and influence cross-functional stakeholders.
  • •Advanced analytical skills with proficiency in Excel, PowerPoint, survey platforms, and Tableau.
Experience:Market researchConsumer insightsEntertainment research
Education:Bachelor's
Skills:Strategic thinkingExecutive communicationLeadershipMentoringProject management
Tech Stack:ExcelPowerPointTableauSurvey platformsSPSSAI-enabled tools

Company Brief

Sony Pictures
Sony Pictures is a major film and television studio producing, financing, acquiring, and distributing motion pictures, television programming, and digital content globally across multiple labels and platforms.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Culver City, United States
Founded: 1987
WebsiteLinkedIn