Manager, Marketing - Campaign Production

Lead the development, implementation, and continuous improvement of direct marketing plans for Qantas Loyalty. Own go-to-market best practices, managing and iterating direct marketing execution to drive maximum engagement and performance through email, SMS, and on-site/in-app activation. Redesign campaign approaches to improve ROI, leveraging campaign reporting and analytics. Manage and coach a team of marketers, influencing positive outcomes at a senior level.